MAM
LG launches XPC series; ad-spends to jump
BANGALORE: LG Electronics India Ltd. (LGEIL) has launched its XPC series of desktops in the price range of Rs.35,000 to Rs.50,000.
XPC is a PC cum entertainment system, allowing live recording of TV programs added with provision for pause, rewind, edit and maintain video library for later viewing.
The product comes with the latest Microsoft Media Center Edition (MCE) Operating System, designed to provide a true blend of computing and entertainment. In combination with MCE OS and high end processors like Intel’s LGA775 / AMD’s Athlon64, XPC offers leading edge features like high speed processing, access to media storage with remote, Personal Video Recording and multi-function.
‘Perform in style’ is LG’s new catch phrase for their XPO range.
A company source says that approximately Rs 220 million would be pumped in for ad-campaigns from the PC and peripherals wing this year as against the Rs 120-130 million invested last year. TV commercials focusing LG as a PC company, with an emphasis on laptops and notebooks have been planned. LG intends to pour in more money to build up a brand image. The new commercials are likely to hit the tube by the end of this month.
Creative and media for LG’s Pc products are being handled by McCann-Erickson, while Lintas are involved in brand building for TVC’s.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
