MAM
LG enters mobile handset fray in India
MUMBAI: Korean electronic major LG Electronics forayed into the GSM segment with the launch of two handset models in the high end category in Mumbai on Tuesday. The punchline for the advertisement of the handsets will be “Let’s Talk”.
The two models , the G5300 and the G7030 will be imported from Korea in a completely built unit (CBU) form, the company said at a press launch today. Both models come with 65K colour display and have a host of features like LMS (sms with 3200 characters), MMS and GPRS. The model G 5300 will be priced at Rs 13,490 while the G 7030 will be priced at Rs 18,990. It has a unique dual colour LCD and scrolling external screen that can be personalized, a first of its kind feature in any mobile handset, the company claims.
LG Electronics managing director K R Kim says the company aims at selling 4,00,000 handsets during the next calendar year. “LG will be present at every price point in this market segment as we will be introducing new models, which in addition to offering unique technology will also have superior designs,” he said.
LG Electronics will use the direct dealer channel, cutting across different layers like national and regional distributors. Initially, there will be about 500 dealers and the strength will be gradually expanded to 2000 dealers by the first quarter of 2004. The company will also set up over 250 service centres across India to be present in the interiors of the country.
LG will initially focus on the mid and premium segment of the market and provide the Indian consumers with various value-adds through its feature rich phones. The company aims to have models every price segment by January 2004, according to an official statement.
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
