MAM
LG Electronics to sponsor snooker events
LONDON: World Snooker has announced that global electronics manufacturer LG Electronics will sponsor the sport’s premier circuit. In India, viewers can catch the action on ESPN Star Sports.
The LG Electronics Tour will comprise seven events – the LG Cup, British Open, Travis Perkins UK Championship, Welsh Open, European Open, Irish Masters and Players Championship. The total prize fund for the seven events will be ?3.5 million.
The players championship, which replaces the Scottish Open, will provide the climax to the LG Electronics Tour season. The Embassy World Championship and the Masters will be separate from the LG Electronics Tour.
LG Electronics UK MD Jay Lim said, “The LG Electronics Tour will provide us with a more consistent level of exposure across the year and geographically across the UK. We have been delighted with the results achieved through our sponsorship of the LG Cup. Snooker has proved to be a very effective vehicle for the promotion of the LG brand and product range. The size and diversity of the snooker audience perfectly compliments LG’s brand marketing activities.”
MAM
HUL appoints Pavan Bedi as CMO for Foods business
Veteran marketer with 22-plus years at Unilever takes charge of foods portfolio in Mumbai.
MUMBAI: HUL’s foods division just got a seasoned flavour boost because when it comes to seasoning success, Pavan Bedi knows exactly how to stir the pot. Hindustan Unilever (HUL) has elevated long-time leader Pavan Bedi to chief marketing officer for its Foods business, the company confirmed on 23 February 2026. Bedi, who has spent over 22 years with the FMCG giant, shared the news himself on LinkedIn, writing: “I’m delighted to share that I will be stepping into a new role as CMO Foods, HUL”.
Before this Mumbai-based appointment, Bedi served as global brand vice president for more than four years. His career is dotted with high-impact global roles: he was global brand director for Pond’s (based in Singapore), driving innovation across South Asia, Africa, and the Middle East, led the high-profile rebranding of Fair & Lovely to Glow & Lovely as global brand director; and spent six years shaping Lifebuoy’s “Purpose agenda” and “Social Mission”, forging public-private partnerships with the United Nations and other platforms.
Now overseeing HUL’s sprawling foods lineup from staples to snacks and everything in between Bedi steps into one of the company’s most dynamic verticals at a time when consumer tastes are evolving fast. His track record blending global scale, brand transformation, and purpose-led marketing makes him a natural fit for steering strategic growth and creative campaigns in the category.
In his LinkedIn post, Bedi underscored his enduring commitment to Unilever’s vision, framing the move as another chapter in a career built on long-term impact rather than quick wins.
For an organisation that thrives on trusted, household names, Bedi’s elevation is less a surprise and more a reminder, the best recipes for growth often come from ingredients that have been simmering for over two decades. Whether it’s rebranding icons or building purpose at scale, he’s now tasked with making sure HUL’s foods business stays as appetising tomorrow as it is today.
