MAM
LG Electronics announces exciting Diwali promotion
MUMBAI: With the festive season round the corner, LG Electronics is all set to take the market by storm by launching its mega consumer offer for Diwali, Patakha Ghumao Inam Pao, from 25 September till 31 October.
The promotion involves a mega budget of over Rs 600 million, which includes spends on the print and electronic media, below the line activities and the gifts.
The aim is to encourage customers to switch to new generation products. This unique promotion entails assured gifts on every purchase of an LG colour TV, direct cool refrigerator, frost free refrigerator, air conditioner, semi automatic washing machine, fully automatic washing machine and MY PC.
Announcing the offer, LGEIL Head Marketing Anil Arora said, “Confident of adding spice to the festive season, LG has launched this nationwide consumer promotion. The innovative scheme is part of our concerted efforts to reward our existing consumers and trade partners for their loyalty shown to the LG brand. We aim at selling more than one million products in the period (September to October) 2003, which would result in a turnover of 10 billion rupees. This would be a 54 per cent growth over the festive season last year. LG India is expecting to achieve a 63 per cent value growth in the electronics category, a 44 per cent value growth in appliances and a 36 per cent growth in the IT category at the end of October 2003.”
According to an official release, the consumers can win various attractive gifts ranging from a flatron television, semi automatic washing machine, frost free refrigerator, window AC with remote, microwave oven, home theatre audio system, MY PC and branded T-Shirts. Above all, there are 80 bumper prizes to be won worth Rs 1,00,000 each which would include a basket of all LG products called “LG Healthy Home Jackpot.”
In total, LG is offering more than 7,50,000 gifts as part of this festive offer. Customers can avail the offer at all LG exclusive shoppes and LG authorised counters.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
