MAM
LG CMO LK Gupta resigns
MUMBAI: LG Electronics India chief marketing officer LK Gupta has decided to move on from the company after a stint of five years.
Gupta is serving notice period at the company, which will end in the last week of December.
At LG, Gupta’s job was to oversee overall brand and marketing strategy – conceptualisation and implementation at company level and by all business units. His responsibilities also included managing teams and initiatives such as brand campaigns, sports sponsorships, digital marketing, CRM, consumer and business research, media planning and buying, agency relations and ground level marketing activation at branches.
Gupta said, “My journey at LG was very good. However, I am not in a position to comment on my next venture right now.”
Gupta has over two decades of experience in the industry. Prior to joining LG in 2007, he has also worked with P&G, Gillette and Indian Market Research Bureau.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
