MAM
LG CDMA cheers for Saurav’s boys
MUMBAI: With the India Pakistan series gathering steam the LG CDMA brand of mobile phones has announced an initiative.
The company is keen on seeing its customers join in the cricket excitement during the forthcoming One-Day Internationals. Hence, it has come up with a scheme wherein a customer gets a chance to win a ticket to the match and also bag gifts.
Moreover, the winners also get an opportunity to become a part of the vibrant LG CDMA ‘Cheer for India squad’, egging on the cricketers to greater heights, during the ODI in Delhi.
Any customer who buys an LG CDMA 5130 or 6130 phone from a Reliance outlet can join in the merriment. The purchase entitles a customer to a scratch card that reveals the assured gift that the customer has won: it could be an India Cap, India T shirt or a Sport Deo. Besides, the customer also gets a coupon, which when filled and returned to the retailer qualifies the customer to a lucky draw that fetches a ticket to the ODI match.
The LG CDMA Cheer for India Squad initiative was first launched last year. Its first campaign was the India Australia Test Match in Mumbai. It was a resounding success for India and leading cricket celebrities at the victory party held at a popular night Club and lounge in Mumbai toasted the Squad.
The objective of the Squad is to add a new glamour to the Indian cricket fan club complete with Cheerleaders, slogans, Pom Poms, Indian Tricolour, etc as well as celebrate cricket which the company states is largest unifying factor for all religions, castes, regions, ages of Indians.
Brands
Tanishq enters natural gemstone segment with Triptii Dimri campaign
Hues collection debuts ahead of Akshaya Tritiya, spotlighting self-expression
MUMBAI: Tanishq is stepping into the natural gemstone jewellery space with a new campaign featuring actor Triptii Dimri, marking a strategic expansion ahead of Akshaya Tritiya.
The launch introduces the brand’s latest collection, ‘Hues’, a design-led range crafted in 18kt gold and built around 100 percent natural gemstones. The move signals Tanishq’s intent to tap into a fast-growing category driven by consumers seeking authenticity, individuality and expressive styling.
Conceptualised by Lowe Lintas, the campaign film leans into the idea of colour as a form of self-expression. Set in a muted, almost paused world, the narrative comes alive as Dimri selects her jewellery, triggering a burst of colour that transforms her surroundings. The visual metaphor captures how jewellery is evolving from occasion-led adornment to a more personal, mood-driven choice.
The ‘Hues’ collection draws inspiration from the vibrancy of an Indian summer, featuring gemstones such as emeralds, amethysts, citrines, tourmalines and tanzanites. With sculptural forms and techniques like cabochon cuts and layering, the designs aim to bring depth, movement and a contemporary aesthetic to fine jewellery.
Titan Company Limited chief marketing officer Pelki Tshering said, “‘Hues’ marks a bold new chapter as we introduce natural gemstone jewellery in India. The collection reflects the evolving Tanishq woman who is expressive and confident, and seeks jewellery that mirrors her individuality.”
Sharing her perspective, Triptii Dimri said, “What I love about this collection is how it celebrates self-expression through colour. It feels less about occasion and more about expressing who you are in the moment.”
Priced from Rs 30,000, the collection is positioned for both everyday wear and special occasions. To coincide with the festive season, the brand is also rolling out promotional offers, including discounts on making charges and gold rate protection schemes.
With Hues, Tanishq is not just adding a new category but also reshaping how jewellery is worn and perceived, placing personal expression and colour firmly at the centre of its design philosophy.
