Brands
Levi’s celebrates women changemakers with #IShapeMyWorld Season 3
MUMBAI: This International Women’s Day, Levi’s® celebrates the power of women and their determination to inspire change, with the third edition of its successful #IShapeMyWorld campaign.
The stories featured in the last two seasons have touched hearts and have helped the campaign take the shape of a movement that unites diverse women- by inspiring them with powerful stories of unstoppable women who have shaped their world on their own terms.
Award winning actress Parvathy T K has been viciously trolled and threatened on various online platforms for questioning misogyny in her craft, cinema- and it’s impact on the audience. Her story is one of resilience in her fight towards challenging the status quo, in the effort to make a better world for women around her.
In her journey from a homemaker to a celebrity Chef, Shipra Khanna has redefined her world by transforming a passion into a very successful career.
Against the background of a difficult and unhappy domestic life, she turned her life around by making cooking her passion and focus. Her story of taking control of her destiny is one of hope and grit which will inspire numerous others.
A contemporary Bollywood Actor, Swara Bhaskar believes in speaking her mind. Very few are as frank as her about the reality of the Hindi film industry. She has been active and vocal about existing stereotypes in the Hindi cinema right from gender discrimination; to pre-defined characteristics of a typical actress; to the portrayal of women in the society. Her belief in rising above fear and speaking out is what shapes her story.
Entrepreneur and Founder of YourStory, Shradha Sharma who was born in Bihar at a time when a girl child was termed a liability. She proved instead, to be a woman of steel. Shradha channelized the loss she felt at the passing away of her closest friend and confidante, her mother, to create a platform for women to share their stories of struggle and success- in 12 different languages. The process healed her and enabled her to create a world of opportunities and hope.
Known for her unconventional film choices, Bollywood Actor, Radhika Apte does not believe in following norms laid down by others. She does not want to simply fit in; she will not follow a certain practice unless it resonates with her. She did not let controversies pull her down or define her being. Radhika continues to believe in herself and accepts whatever makes sense to her. She shapes her very own, bold world.
Levi’s® India, Director Marketing, Meeta Bharvani says, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds. Our objective is to drive compelling stories crafting a narrative that celebrates ‘her’ choices that ultimately shape her world, in the spirit of authenticity, originality, and purposefulness that is inherent to the Levi’s® brand.”
This year Levi’s® is going a step further by taking this campaign on the ground with a Live session. The Live session will see two of these inspiring women in an intimate conversation with a curated set of audience adding on to these power-packed stories.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
