MAM
Levi Strauss announces “A Time to Lead” initiative
NEW DELHI : Levi Strauss today announced its A Time to Lead programme, calling upon youth to join in the battle against the AIDS epidemic.
The apparel major has fixed 1 December – World Aids Day, for a music event to be held in New Delhi, during which youth will be called upon to take up the challenge and lead the quest in the Battle Against Aids. A music video that aims to reach a larger audience with this message through television will also be released on World Aids Day in New Delhi.
The music video project is being co-ordinated by Amit Saigal, the editor of Rock Street Journal. The music is composed by Orange Street and the video is being produced and directed by Indrajit Nattoji and Bindiya Murgai of Blink Pictures. Dr. Palash Sen, member of the home-grown band, Euphoria, has written the lyrics for the track.
The programme objective will be flagged off with a Peer Education Workshop that will reach out to 5000 young people, leading upto the World Aids Day on 1 December.
On 2 November, LSIL in association with Freedom Foundation, will host a daylong workshop, to create awareness on the subject. 72 young people – 51 from across the country and 21 from Bangalore will attend this workshop and will “Lead” the initiative amongst their peers back home to increase their understanding about HIV and AIDS. A majority of the participants are winners from a contest that was run by the Levi’s brand.
Brands
Accor names Amit Malik VP people and culture for South Asia
Hospitality major taps HR veteran to drive talent and culture agenda
MUMBAI: Accor has appointed Amit Malik as vice president for people and culture in South Asia, strengthening its leadership bench as it scales operations across the region.
Malik will be part of the South Asia leadership team, overseeing the people, talent and culture agenda across India and neighbouring markets. His mandate includes building organisational capabilities, strengthening leadership pipelines and enhancing employee experience across Accor’s growing portfolio.
With more than two decades of experience, Malik brings a blend of human resources expertise and business leadership. His career spans multiple sectors and geographies, equipping him to support Accor’s evolving workforce needs in a dynamic hospitality market.
“We are pleased to welcome Amit to Accor,” said Accor chief executive officer, South Asia Ranju Alex. “His understanding of people strategy and strong business orientation will be instrumental in building a high-performance, purpose-led culture.”
Before joining Accor, Malik served as president for Japan, Asia Pacific and Australia at WadzPay. He also spent several years at Aviva Life Insurance India, where he held senior roles including chief people officer and later chief executive and managing director.
His earlier stints include leadership roles at Bank of America, Royal Bank of Scotland, American Express and GSK Consumer Healthcare, giving him a wide lens on organisational transformation and governance.
Accor’s latest leadership move reflects its focus on building a future-ready workforce as competition intensifies in the hospitality sector. With Malik at the helm of its people strategy, the company is betting on culture as a key driver of growth.






