MAM
Leverage Edu onboards Zee’s Ambesh Tiwari as CMO
Mumbai: Study abroad platform Leverage Edu has brought on board Ambesh Tiwari as chief marketing officer. In this new role, Tiwari will lead marketing, branding, growth, and institutional sales for the company.
The development comes when leverage Edu is rolling out aggressive expansion plans and strengthening its foothold in the global market, primarily the UK and Europe. “We are very confident that Tiwari will lead Leverage Edu and successfully establish our place both nationally and internationally in the growing ed-tech ecosystem,” said Leverage Edu founder and CEO Akshay Chaturvedi on the new appointment.
Prior to joining Leverage Edu, Tiwari was associated with Zee Entertainment Enterprises Ltd (ZEEL) where he was director-digital alliances and partnerships. At ZEEL, he was also part of the office of the president- content and international markets, and executive assistant to chief executive officer, domestic broadcast business.
Previously, Tiwari worked with Viacom18 Media where he led the consumer research for the corporate strategy team. His other stints include companies like Star India and Quizcraft Events.
“I am excited to join Leverage Edu and share my efforts to create widespread brand awareness while pushing for a very strong growth agenda,” Tiwari said. “Having followed the growth trajectory of Leverage Edu since its inception, I was familiar with the organisation and was impressed with its culture, diversity, people, and especially its entrepreneurial mindset.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
