MAM
Let’s come together and change ‘Jao Khelne’ to #ChaloKhelne
MUMBAI: Aditya Birla Health Insurance Co. Limited (ABHICL), the Health Insurance arm of Aditya Birla Capital Limited, a significant non-bank financial services, launches a unique campaign – #ChaloKhelne starting this Children’s Day (Nov 14, 2018) to reinforce its belief in empowering people and their families to live a healthy lifestyle.
In this digitized era, children are becoming increasingly dependent on their mobile and tabs and the joy of outdoor sports is diminishing at a rapid pace. This in turn is also affecting our children’s health making them inactive. The power to change this situation is in hands of the parents as the kids are likely to emulate what their parents do.
With this insight, we are urging parents to take the first step and motivate their children to opt for outdoors sports and join them to play a game they love and kick start the #ChaloKhelne movement. As it is a known fact that healthy habits start at home and children follow in the footsteps of their parents. More often than not, parents are their first role models.
Mr. Mayank Bathwal, CEO, ABHICL said, “Nowadays, the new age generation children are spending more time on electronic devices which keeps them indoor most of the time. Whereas, our childhood was dominated by outdoor playtime with soil under the sun. With #ChaloKhelne we want families to encourage children to play various outdoor activities and make it a part of their daily routine. It is Aditya Birla Health Insurance’s endeavor to promote an active healthy lifestyle and nurture life skills from an early age to lead a successful life and to make it a real movement.”
“In today’s era we live a sedentary lifestyle which increases our chances of suffering from innumerous lifestyle diseases. We are launching the #ChaloKhelne campaign to reinforce the philosophy of adapting healthy lifestyle. With the #ChaloKhelne movement, we are also hoping to create an active generation that takes health seriously.” said Mr. Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
