MAM
Leo Entertainment bags Varma Corporation’s forthcoming projects
MUMBAI: Leo Entertainment, the full service entertainment consultancy division of Leo Burnett India has bagged Bollywood producer-director Ramgopal Varma’s four forthcoming projects including the forthcoming film Darna Mana Hai which will release on 27 June or 4 July 2003. The promos are already being aired on television channels.
A psycho-thriller, Darna Mana Hai, is very different kind of a film – it has six stories which apparently seem to be different from each other but have the same ending. While speaking to indiantelevision.com, Leo Entertainment head Sanjay Bhutiani says: “The first phase of the campaign – TV, hoardings, posters and banners for the domestic and international market – has already been conceptualised by the Leo Entertainment team. In an attempt to be different, we have developed offbeat creatives.”
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Talking about the creative designs, Bhutiani says: “It was challenge to come up with a novel concept. The promotional material doesn’t use faces of the well-known Bollywood stars but motifs and objects which convey the essence and the message. Ramgopal Varma was actively involved and gave us his inputs too.”
Leo Entertainment started in 2001 and has done work for Bollywood star Ajay Devgan for his film Raju Chacha. The firm’s work in Sanjay Gupta’s multi starrer Kaante – especially the tie up with Thums Up which became a benchmark for Bollywood – was appreciated by the producer Pritish Nandy.
Bhutiani adds: “For Pooja Bhatt’s Jism, we provided an entire gamut of services – calendars with Bipasha Basu, posters, banners, hoardings, promotional literature, in-film placement tie ups with Zingaro beer. We have done a Coke tie up for Ramesh Sippy’s forthcoming film Kuch Na Kaho(starring Aishwarya Rai and Abhishek Bachchan). We are also working with Ravi Chopra for Baghban (Amitabh, Hema Malini and Aman Verma). We have done quite a few things for Shah Rukh Khan’sChalte Chalte and for Percept Pictures’ Makdee (tie ups with Mazaa, McDonalds).”
Looks as if agencies can expand their revenue streams by offering their services to Bollywood producers.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
