MAM
Leo Burnett’s Dheeraj Sinha invited to speak at the Next 4 Billion Seminar, by the Innovation Centre Denmark
MUMBAI: The seminar is scheduled on the 9th and 10th June in two cities of Denmark Copenhagen and Aarhus, respectively. Orgainsed by the Innovation Centre Denmark, the seminar aims to bring insights about the changing consumer dynamics of India, China and Brazil.
Three international speakers, namely, Dheeraj Sinha from Leo Burnett Group (India), Carolina Nacle from Data Popular (Brazil) and Mark Tanner from China Skinny (China) will throw light on these mega markets that comprise the next 4 billion consumers.
Designed for the Danish small, medium and large sized businesses, the seminar will address how innovative business models and product adaptation can help companies develop the right strategy and mindset to be successful in these markets.
H.E. Peter Taksøe-Jensen, Ambassador of Denmark to India, says, “We are excited about the growth and the positive change that India is going through. India along with the other emerging markets like Brazil and China present a big opportunity for businesses in Denmark. Dheeraj is an expert in understanding the cusp of cultural and consumption change in India. Through this seminar, I believe we will be able to answer some of the key concerns of Danish audience about India and other geographies.”
Dheeraj Sinha, Chief Strategy Officer, South Asia, Leo Burnett, says, “The Indian middle-class market has proved to be an opportunity for many while it has turned out to be an opportunity-lost for many others. My recent work has been to decipher the patterns behind what makes for success and failure in India. I am looking forward to discussing the changing dynamics of the middle class consumers with experts from other markets and the business community of Denmark.”
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
