MAM
Leo Burnett wants to withdraw two award winning entries from Creative Abbys 2013
MUMBAI: Just when you thought that Goafest 2013 is over, Leo Burnett which swept 71 metals at the Creative Abbys this year, has sought withdrawal of two of its entries in the radio and radio craft categories.
The two entries that the agency wants to withdraw are radio spots it created for Tata Salt Lite. These entries have won the agency two gold Abbys and two silver Abbys.
Sources have confirmed that Leo Burnett Chairman Indian Subcontinent Arvind Sharma sent a mail to the Awards Governing Council (AGC) on Monday evening seeking that the two entries be withdrawn owing to some inconsistencies. This move by the agency comes as a result of the brand’s request to do the same.
The AGC requires all entries to be accompanied by client approval and verification. Clearly, one question this request raises is about the fuss when the entries which had already passed the acid test were accepted as legitimate entries.
The request to withdraw entries has also raised the question about scam ads and what effect they are having on the industry. It has been quite an interesting year at the awards this year with last year’s forerunner Ogilvy and Mather walking out, JWT India submitting scams ads that blew up in their face, and Creativeland Asia’s Raj Kurup stepping down from the jury at the creative Abbys as a mark protest against scam ads.
Brands
Hyundai Motor India rolls out nationwide AC check-up camp from April 10
Limited-period service drive offers discounts, free checks to beat summer heat
GURUGRAM: Hyundai Motor India Limited has announced a nationwide AC check-up camp, rolling out from April 10 to April 18, as temperatures climb and car cabins begin to feel the heat.
The initiative is designed to keep vehicles cool and customers comfortable, offering a mix of free inspections, discounted services and value-added benefits across Hyundai’s extensive service network in India.
As part of the limited-period campaign, customers can avail a complimentary 30-point vehicle check-up along with a free dry wash. The company is also offering a 15 per cent discount on AC servicing, including gas refills, and similar savings on wheel alignment and balancing. Key AC components such as compressors, condensers and cooling coils will be available at a 10 per cent discount, while value-added services like AC disinfectant treatments and plastic restoration also come with reduced pricing.
The camp will be hosted across authorised Hyundai workshops nationwide, allowing customers easy access to trained technicians, genuine parts and diagnostic support without the usual hassle.
Speaking on the initiative, Hyundai Motor India Limited national service head Nilesh Shah said, “At HMIL, customer satisfaction and convenience remain at the core of our service philosophy. With the onset of summer, we are pleased to introduce our nationwide AC check-up camp to ensure that our customers enjoy a comfortable and hassle-free driving experience. This initiative reflects our commitment to delivering proactive care and enhancing vehicle performance through our strong service network across India.”
With mercury levels on the rise, Hyundai’s timely service push aims to ensure drivers stay cool behind the wheel while also nudging them towards preventive maintenance, a small check today that could save a larger repair tomorrow.
