MAM
Leo Burnett, JWT, O&M did it at Cannes
MUMBAI: “Can they do it at Cannes?” Well, this recurrently asked question is not relevant anymore! They have done it. Three Indian agencies – JWT, Leo Burnett and O&M have each added a Lion to their kitty at the 52nd International Advertising Festival that is being held in Cannes, France.
JWT won the first Silver at the Cannes Lions International Advertising Festival 2005 in the Press category for its campaign ‘Give’ for the Indian Red Cross in the Fundraising and Appeals segment. JWT India has also bagged the highest number of nominations for an Indian agency this year with a total of seven nominations.
O&M, on the other hand won a Silver Lion in the Entertainment & Leisure category for their ‘Birds’ outdoor ad for A:Door Art Center. Leo Burnett won a Bronze Lion in the outdoor category in the Savoury Foods segment for its ad titled ‘3 Hours’ for Heinz India Ketchup.
JWT’s ‘Give’ ad has been created by the JWT Chennai team comprising Joono Simon, Charles Victor, Madhavan Palanisamy and Ratish Subramaniam.
JWT India CEO Colvyn Harris said, “We are absolutely delighted and happy that JWT India got seven nominations and a Silver Lion. It signals our commitment to deliver work that is truly world class. Importantly this has come at a good time for JWT since the entire company is oriented towards changing our own standards and doing creative work, which meets global benchmarks. I must add that the most important reason for us still is being effective in the marketplace for the brands we work on. If we take a brand or a clients business to market leadership we have met our intent. If it goes on to win an award, then that’s the icing on the cake.”
“My obsession for the last few months has been to drive the change to being more creatively focused. And this is just the beginning,” Harris added.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
