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Leo Burnett India shines at WARC Prize 2016
MUMBAI: The Leo Burnett Group has shone at 2016 edition of the WARC Prize for Asian Strategy. Leo Burnett India and Orchard Advertising (a Leo Burnett agency) pick up an award each. The WARC awards uphold and celebrate breakthrough strategic thinking that drives businesses, in Asia, and have awarded a total of 17 cases this year.
Orchard Advertising (a part of the Leo Burnett Group) brought home a well-deserved Silver for its campaign for Amazon ‘Show Me More’ (Aur Dikhao). Additionally, Leo Burnett brought in a Bronze for its revolutionary campaign for the Bajaj V’s ‘The Nation’s Bike’ campaign.
Leo Burnett south Asia chief strategy officer Dheeraj Sinha said, “Our work for Amazon has emanated from truly Indian insight of seeking more choices whether it’s the process of selecting a groom through arranged marriage or buying consumer products. The campaign has helped Amazon, a global brand, build local familiarity and connect.
The work on Bajaj V stands out because the marketing idea is embedded in the product. The bike is a symbol of pride for the youth of the country, especially in a context when so much is under question in the country. And it’s not just an ad campaign, it’s a real product. That’s what makes it stand out.”
Leo Burnett south Asia chief creative officer Raj Deepak Das expressed his elation thus, “Both the award-winning campaigns are stellar examples of work that upholds our Humankind philosophy. That Amazon and Bajaj make for wonderful, supportive clients is a very vital plus and speaks of the great client-agency relationship we share.”
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Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
