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Leo Burnett India appoints Ankit Singh as Senior Vice President, Strategy
December 20, 2018: Leo Burnett India has recently made a key addition to its strategy team. The agency has appointed Ankit Singh as its Senior Vice President, Strategy. He will be based out of Gurugram and will report to Dheeraj Sinha, MD – India & Chief Strategy Officer, South Asia, Leo Burnett. Ankit’s last stint was with BBH India as Strategy Director.
Ankit’s appointment comes at a time when Leo Burnett India is in the midst of great momentum. Bringing in top talent to keep fueling this growth is one of its main priorities. Ankit will contribute to, and harness, Leo Burnett India’s already robust strategic planning discipline to effectively solve clients’ business problems.
Speaking about bringing Ankit on board, Dheeraj Sinha said, “Leo Burnett India has always had a big focus on strategy. We are committed to bringing the best talent on board. Ankit is extremely diligent and one of the sharpest strategists that I have worked with. He has a direct pulse on the consumer and is totally brand-focused. We have great momentum in our Gurugram office and I am sure Ankit will add to the energy. I look forward to some great work.”
Apart from BBH India, Ankit has also worked at Leo Burnett Orchard and Grey Worldwide, amongst other agencies. He is a widely celebrated strategic planner, having done his most effective and memorable work for brands such as Tinder, The Indian Army, Uber, JK Tyre, Philips, Blackberry Mobiles, Ferrero, Nestle, Saridon and Vaseline.
Speaking about his new role, Ankit said, “These are exciting times at Leo Burnett India.The agency is exuding great energy and momentum on the back of the ‘Power of One’ philosophy. I am looking forward to being a part of it. I see this as an opportunity to create some great pieces of Humankind work that deliver brand growth while keeping ‘people’ at their centre.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
