MAM
Leo Burnett CEO Saurabh Verma’s Top 5 ads
There are some television commercials that leave you with a fuzzy feeling that lingers on much after the 30 seconder has gone off air, there are some that make a strong statement so simply that you’re bound to sit up and take notice and then there are some classics, which are forever etched in your mind.
Indiantelevision.com spoke to Leo Burnett India CEO Saurabh Verma to get his list of Top 5 ads in India from June – October, 2015.
Read on to know what he picked:
1) Amazon’s ‘Aur Dikhao’ campaign was created by Orchard Advertising and captured everyone’s heart by their tagline ‘Aur dikhao.’
“I really appreciate the ad because it gives variety to people. Its niche is very interesting as it gives cultural insights about Indians and their need for speaking more all the time, which has become part of popular culture. Furthermore, the role of the brand in the campaign is very integral.”
2) Vatika’s ‘Brave & Beautiful’ is an ad created by Linen Lintas and produced by Film Farm Mumbai. It is a strong ad that gives a completely different insight into the idea of a woman’s beauty. The ad dismisses the common perception that the beauty of a woman lies in her lustrous hair.
“It is a spectacular ad because the client has done something, which is least expected in this kind of ad category. It was very brave of the brand to do something like this. They have taken a position in the market place by their strong way of communication. It is a purposeful work and very humane.”
3) HDFC Life’s ‘Apne Dum Pe, Sar Utha Ke’ ad is life created by Leo Burnett. The ad film depicts the importance of a man in empowering his family to live a respectful life. This three minute ad leaves a strong message by its core thought about ‘Sar utha ke jiyo.’
“I like this ad as it has fantastic content, which deals on the whole brand proposition of ‘sar utha ke jiyo.’ The role of the brand is very integral to the communication. It is very uplifting, positive and optimistic piece of work in the insurance category. I don’t think any insurance company has worked like this for their ad.”
4) Ambuja Cement’s ‘Great Khali’ ad created by Publicis South Asia. The ad came up with simple yet strong idea by roping in former WWE world champion ‘The Great Khali.’
“This is the most fantastic piece of work in the entire year. I like this ad because it has taken a very simple yet strong concept. It communicates the message through a playful manner. The content is placed perfectly and is shareable. It has great vitality and has strong storytelling with fantastic characters.”
5) Star Sports’ ‘Mauka Mauka’ (World Cup) ad produced by Bubblewrap Films has competitive content where India challenges Pakistan for a match. Pakistan had never won a WC game against India in last six attempts and again they lose their ‘mauka’ of winning.
“It’s a series, it’s a campaign… an idea that extends beyond one’s imagination. According to me it was a spectacular campaign because it had strong content as well as the ability to live in the current period and get people to interact with the content depending on what was happening contextually with the matches.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
