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Lenskart.com rolls out new TVC with Digital superstar Bhuvan Bam
MUMBAI: Lenskart.com, the largest eyewear company in India, unveils its first TVC with digital superstar and brand ambassador Bhuvan Bam to launch its one-of-a-kind range – AIR. The latest offering from Lenskart.com’s portfolio, the AIR range showcases an eclectic, modern and halke phulke rendition of classic eyewear unifying functionality and style.
Redefining performance eyewear, Lenskart.com roped in Bhuvan Bam as its brand ambassador earlier this year to bring to life clutter-breaking campaigns and produce exclusive content for the brand. Roping in a prominent influencer face for a TVC campaign, in itself has been a first in the industry thereby disrupting the norms and regular promotional techniques, yet again.
The multi-platform ad campaign spread across TV, Youtube and social media, conveys the message of taking things lightly and not to be weighed down by life's challenges & stresses. Delivered in Lenskart's young and refreshing tone of voice, it is most relevant for today’s times. Shot to a beautiful background score, the ad shows the protagonist Bhuvan Bam confronting challenges, missteps, and faux pas but never once being bogged down by these hiccups as he flaunts a lighthearted attitude. Every time in the film, he finds himself in an unwelcome situation, he blows away his glasses and a new featherlite pair appears on his face symbolically indicative of him having moved on. The story beautifully brings forth the key product feature of lightweightedness sans the usual marketing rhetoric.
Lenskart.com is committed to pushing the envelope with its out-of-the-box inventions and AIR features extremely lightweight frames and gracefully sleek designs. The newly launched Lenskart Air range comprises of six distinct lines- Air Classic, Air Flex, AIR Signia, Air Sport, Air Wrap, and Air Silicon. For eyewear fanatics, the AIR range is the perfect solution to the problem of heavy glasses and the discomfort of donning such a pair. With its cutting-edge innovation in form and function, delivered by high performance materials and revolutionary technology, the range amalgamates exemplary durability, flexibility and corrosion free material with coolest, trendiest styles.
Commenting on the new TVC and product offering, Peyush Bansal, Founder and CEO, Lenskart.com said, “Disruption is the DNA for Lenskart.com and consumer obsession remains our sole guiding principle. From our passion to deliver the best in class product like Lenskart Air to engaging Bhuvan Bam, a youth icon and the relatable hero for the masses, we stay committed to reaching and delivering only the best to our customers and fans. The new campaign Halka Rakh yaar is born out of a key consumer insight- the increasing need to keep things light and easy going, in every facet of life and the Halke Phulke frames of Lenskart Air are the trustworthy partner in this endeavor. The TVC is an ode to this carefree, spirited approach and with his unique lighthearted attitude, Bhuvan has added a fresh twist to the TVC.
On featuring in the ad, Digital Super Star and Brand Ambassador, Lenskart.com, Bhuvan Bam said, “Eyewear has played an instrumental role in many characters I have curated for BB ki Vines. As an artist, I am excited to partner with Lenskart.com as their brand ambassador. The #HalkaRakhYaar campaign is a fun ad on how we must have a carefree attitude inspite of missed connections and it’s a mantra I swear by myself. It is a heartfelt endeavour and I hope the audiences like it as much as I did while shooting it.”
Apple rarely announces minor updates with much fanfare, and iOS 26.4 is no exception. No dramatic redesigns, no flashy keynote moments. What it delivers instead is a focused set of improvements that sharpen the experience you already have. If that sounds underwhelming, spend a week with it. You will change your mind.
Apple Music Learns to Listen Better
The biggest shift in this update lives inside Apple Music. Apple has brought AI-powered playlist generation to the app, and it works on mood rather than genre. Type something like “rainy evening at home” or “running late on a Monday,” and it builds a playlist that actually fits. This is not algorithmic guesswork dressed up in new clothing. It genuinely reads the intent behind vague descriptions and responds well.
Alongside this, a new concerts feature scans your listening history and surfaces live events happening near you. It is a smart bridge between your digital music habits and real-world experiences. Apple is quietly making the case that a music app should do more than just play songs.
Shazam also gets a meaningful upgrade. It can now identify songs without an internet connection. This might sound like a minor convenience, but anyone who has tried to Shazam something at a crowded venue with patchy signal will tell you it is anything but minor. The feature works locally on-device, which also means it is faster.
CarPlay Gets Smarter Controls
CarPlay has been updated with deeper integration for intelligent voice assistants. The goal is to reduce how often drivers need to look at a screen or tap anything at all. You speak, things happen. It is a clear step toward making the driving experience safer without stripping away functionality. The integration feels natural rather than bolted on, which is a harder thing to achieve than it sounds.
The Fixes You Feel Every Day
This is where iOS 26.4 earns its keep. Keyboard responsiveness has been improved, and the difference is noticeable immediately. Typing feels more accurate and less combative. Accessibility features have been refined across the board, with better contrast options and adjusted spacing that makes the interface easier to read without forcing you into larger text sizes.
The Health app has also been updated. It now surfaces more actionable insights from your daily data rather than just displaying numbers. If your sleep patterns have shifted or your activity levels have changed, the app now contextualises that clearly instead of leaving you to interpret raw figures on your own.
These are the kinds of changes that do not photograph well for a press release. They also happen to be the ones that make your phone feel genuinely better to use.
A Few Other Additions
New emojis have been added in this update. They will find their way into your conversations faster than you expect. Family Sharing has also been updated, with more granular control over shared payments and subscriptions. If you share an Apple account with family members, this puts clearer limits on who can spend what, which has been a long-requested fix.
What This Update Actually Represents
iOS 26.4 is Apple doing what it does best when it is not trying to make headlines. Every addition here serves a clear purpose. The AI music features are genuinely useful. The CarPlay improvements address a real safety concern. The small UI fixes accumulate into a noticeably smoother daily experience.
There is no bloat. Nothing feels experimental or half-finished. That discipline is harder to maintain than it looks, especially as operating systems grow more complex with each passing year.
If you have been holding off on updating, this is the one worth installing.
