MAM
Lenovo launches TVC for smartphone
MUMBAI: – Lenovo India has launched a new TV campaign to showcase a new range of smartphones for the Indian market.
The TV campaign is conceptualised by Ogilvy India and directed by Shashanka Chaturvedi.
The commercial focuses on ‘Hands‘, of different people from various walks of life: a painter using colors while painting, a boxer while shadow boxing, a gang of bikers out on their Harleys, a mob of protesters, a musician, a crew of skydivers and a group of youngsters partying. These are the same ‘Hands that hold a Lenovo‘ and ‘Do More‘ with their phones.
The campaign‘s theme is ‘For hands those do‘.
Speaking on the new commercial release, Lenovo India director for consumer business Shailendra Katyal said, “With this launch Lenovo continues its drive to leadership in the PC plus era and takes forward the ‘For Those Who Do‘ platform. Our smartphones are synonymous with style, performance and quality, making them an ideal choice for the youth.”
“As a brand, we are focused on empowering the youth with ‘tools‘ that allow them to follow their passion, and succeed and transform their lives,” added Katyal.
Ogilvy India creative director Rajiv Rao said, “In a market that is cluttered with various smartphone brands, the idea was to highlight Lenovo as a brand that not only has aspirational value, but also a strong connect with the youth. In short, it is an ode to what truly is the most personal and capable tool of ‘Doers‘.”
MAM
Shah Raza returns full-time as NDTV national revenue head – government
Raza resumes leadership in government sales after a brief part-time stint
NEW DELHI: Shah Raza has resumed his full-time role as national revenue head – government at NDTV, after working part-time for a few months due to personal commitments.
Raza has been with NDTV since 2013, overseeing government sales across India. He brings extensive experience in media and broadcast, having previously served as vice president at TV18 Broadcast Limited, account director at IBN 18, and senior manager at Bennett Coleman & Co. Ltd. (Times Group).
A graduate of Aligarh Muslim University with an MBA, Raza has spent over a decade building a strong track record in government sales and driving NDTV’s revenue growth.
With his return to full-time responsibilities, Raza will continue to lead NDTV’s efforts in government sales, combining long-standing experience with an understanding of the evolving media landscape.
