MAM
Lenovo collaborates with Abish Mathew for a tech-powered Millet Revival
Mumbai: Lenovo has released an insightful and light-hearted video, called Millet Masters, featuring stand-up comedian Abish Mathew. The short film aims to create awareness around a technology-powered millet revival initiative and food revolution taking place in Kathalloor, Kerala, under Lenovo’s Work For Humankind initiative. This project shines a spotlight on stories of local farmers who are revolutionising the millet economy through Lenovo’s smarter technology and support from student volunteers.
Taking the audience on a journey to discover Kanthalloor, regional millet production, and how millets go from field to food, the short film follows Abish Mathew as he seeks out student volunteers and 25 local millet farmers, whom he calls ‘millet masters.’ Mathew learns about the local millet revolution taking place and witnesses first-hand the positive role that Lenovo’s technology has played in empowering farmers to progress their farming practices, improve yields, and grow profitability. Ending on a message of hope, the short film concludes with Mathew revealing that local efforts have already more than doubled the variety of millets grown regionally, from two to five varieties, and he encourages viewers to learn more about millets.
As part of the Work For Humankind project, Lenovo has also partnered with a number of other influencers to raise awareness for millets as a nutritionally rich food source and as part of its mission to create a more robust marketplace for the crop.
“At Lenovo, we believe in building a more equitable and sustainable world for all by using our smarter technology to empower local communities for positive change,” said Lenovo vice president and chief marketing officer of intelligent devices group and international markets Emily Ketchen. “That belief is at the heart of Lenovo’s Work For Humankind India project, and why we’re collaborating with Abish Mathew to shine a spotlight on the stories of local farmers on a mission to start a millet food revolution. This is a remarkable example of people, communities, and technology coming together to help revive a once disappearing grain, raise awareness around millet cultivation, and ultimately make millet farming more commercially viable for the farmers of Kanthalloor.”
Watch Lenovo’s ‘Millet Masters’ short film featuring Abish Mathew here:
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
