MAM
LenDenClub pushes “how lending for a day leads to earnings” concept
MUMBAI: What if every day could feel like a celebration?
Indian peer to peer (P2P) lending platform LenDenClub is working on making this dream a reality with its latest campaign, “Banao har din ho khaas, daily earnings ke saath.”
The campaign takes a playful yet impactful approach to showcase how daily earnings can turn life’s little hurdles into empowering victories, proving that financial stability doesn’t just balance the books—it uplifts the spirit with LenDenClub’s new offering- which is the daily earnings option. The advertising aims to create awareness that the new option allows lenders to earn income daily, with both interest and principal repayments credited directly to their bank accounts, providing consistent cash flow for daily expenses or long-term financial growth. The campaign, now live on YouTube and Instagram, highlights this innovative daily earning solution.
With the tagline, “Banao har din khaas, daily earning ke saath,” the campaign dives into the challenges and triumphs of everyday life with two hilarious and heartwarming ad films featuring MTV Roadies fame Suchit Vikram Singh, actor Vivek Raaj Sharma (Surrogacy [2021], Bewafai [2023], Freaky Night [2022]) and Deepak B. Daryani (Sikandar Ka Muqaddar [2024], Officer [2018], Bose: Dead/Alive [2017]).
The campaign’s tone blends humor with heart, ensuring that audiences feel both seen and entertained.
Video 1: Debit vs. Credit – A Tale of Two Perspectives
Meet Mr. Debit, forever frazzled by endless debits, and Mr Credit, who effortlessly sails through life thanks to his daily earnings from LenDenClub. The punchline? Daily credits can flip your world from stressed to blessed. Their playful exchange reveals how consistent daily earnings can bring a sense of ease and relief in the face of everyday frustrations.
Link to the ad film: https://www.youtube.com/watch?v=e4lHLKxZZEU
Video 2: Daily Gifting – The Envy-Inducing Surprise
Imagine receiving a delightful “gift” every day. Mr Profit does, and it’s not long before his curious (and envious!) neighbor discovers the secret behind the joy—LenDenClub’s daily earnings. The result? A new convert to the daily earnings tribe and a very happy ending. The scene humorously captures how these daily credits can transform an ordinary day into something extraordinary, making even the simplest moments feel special.
Link to the ad film: https://www.youtube.com/watch?v=EIwT7Lp1i8g
LenDenClub co-founder & CEO Bhavin Patel said: “We wanted to tell a story that resonates with every individual who has ever felt the weight of financial stress. Through inspiring narratives, ‘Har Din Ho Khaas’ highlights how our daily earnings feature from our lending offering can turn ordinary days into something truly special. At LenDenClub, we’re not just offering a financial product; we’re creating opportunities for happiness and stability, one day at a time.”
Aiming to raise awareness of the benefits of daily earnings, ‘Har Din Ho Khaas’ follows the success of LenDenClub’s previous campaign, ‘Invest Like Hardik,’ which featured brand ambassador Hardik Pandya, celebrating the bold spirit of modern investing.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
