MAM
LenDenClub pushes “how lending for a day leads to earnings” concept
MUMBAI: What if every day could feel like a celebration?
Indian peer to peer (P2P) lending platform LenDenClub is working on making this dream a reality with its latest campaign, “Banao har din ho khaas, daily earnings ke saath.”
The campaign takes a playful yet impactful approach to showcase how daily earnings can turn life’s little hurdles into empowering victories, proving that financial stability doesn’t just balance the books—it uplifts the spirit with LenDenClub’s new offering- which is the daily earnings option. The advertising aims to create awareness that the new option allows lenders to earn income daily, with both interest and principal repayments credited directly to their bank accounts, providing consistent cash flow for daily expenses or long-term financial growth. The campaign, now live on YouTube and Instagram, highlights this innovative daily earning solution.
With the tagline, “Banao har din khaas, daily earning ke saath,” the campaign dives into the challenges and triumphs of everyday life with two hilarious and heartwarming ad films featuring MTV Roadies fame Suchit Vikram Singh, actor Vivek Raaj Sharma (Surrogacy [2021], Bewafai [2023], Freaky Night [2022]) and Deepak B. Daryani (Sikandar Ka Muqaddar [2024], Officer [2018], Bose: Dead/Alive [2017]).
The campaign’s tone blends humor with heart, ensuring that audiences feel both seen and entertained.
Video 1: Debit vs. Credit – A Tale of Two Perspectives
Meet Mr. Debit, forever frazzled by endless debits, and Mr Credit, who effortlessly sails through life thanks to his daily earnings from LenDenClub. The punchline? Daily credits can flip your world from stressed to blessed. Their playful exchange reveals how consistent daily earnings can bring a sense of ease and relief in the face of everyday frustrations.
Link to the ad film: https://www.youtube.com/watch?v=e4lHLKxZZEU
Video 2: Daily Gifting – The Envy-Inducing Surprise
Imagine receiving a delightful “gift” every day. Mr Profit does, and it’s not long before his curious (and envious!) neighbor discovers the secret behind the joy—LenDenClub’s daily earnings. The result? A new convert to the daily earnings tribe and a very happy ending. The scene humorously captures how these daily credits can transform an ordinary day into something extraordinary, making even the simplest moments feel special.
Link to the ad film: https://www.youtube.com/watch?v=EIwT7Lp1i8g
LenDenClub co-founder & CEO Bhavin Patel said: “We wanted to tell a story that resonates with every individual who has ever felt the weight of financial stress. Through inspiring narratives, ‘Har Din Ho Khaas’ highlights how our daily earnings feature from our lending offering can turn ordinary days into something truly special. At LenDenClub, we’re not just offering a financial product; we’re creating opportunities for happiness and stability, one day at a time.”
Aiming to raise awareness of the benefits of daily earnings, ‘Har Din Ho Khaas’ follows the success of LenDenClub’s previous campaign, ‘Invest Like Hardik,’ which featured brand ambassador Hardik Pandya, celebrating the bold spirit of modern investing.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
