Brands
Lemma launches its new brand identity and logo
Mumbai: Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasising its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017, Lemma’s focus has always been to provide differentiated solutions to advertisers in a transparent manner leveraging programmatic technology. Lemma’s new look and feel represents this continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.
This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a platform that is transparent, cost-effective, and flexible. In addition to this Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery for premium inventory across CTV, DOOH & OTT using its proprietary supply side platform.
The logo’s visual elements epitomize Lemma’s dynamic approach in shaping the emerging media terrain and its commitment to innovation. Crafted for memorability, its sharp aesthetics and vivid colors inject a playful essence while conveying a sense of “contemporary longevity” with modern, global appeal.
Speaking on the rebranding Lemma founder & CEO Gulab Patil said, “As we embark on this transformative journey, Lemma’s rebranding signifies a pivotal moment for our organisation. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”
In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content.
The new brand identity will be revealed across two days at the Connected TV and NEONS on 8 and 9 May respectively taking place at the Taj Santacruz Mumbai, catering to the diverse audiences that Lemma engages with.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
