Brands
LeEco’s Le Max2 outshines Samsung Galaxy S7 & iPhone 6s Plus with CDLA technology
MUMBAI: LeEco’s second generation Superphone, Le Max2 has created substantial buzz in the smartphone industry in India, leaving its competitors far behind. Powered by unmatched specs, sublime aesthetics besides pioneering technology that is futuristic, Le Max2 has a definitive edge against Samsung’s Galaxy S7 and iPhone 6s Plus.
In a fast-paced world where people are 24*7 glued to their smartphones viewing content in some form or the other, a common scenario faced by most people is how they get an enriching experience. With the growth in content consumption on-the-go, millennials demand that the overall video experience on their smartphones is well complemented with the audio. Therefore, not only how content is viewed but also heard on a smartphone becomes critical from a consumer perspective and an area that most smartphone manufacturers have not shifted their focus on. So, here’s LeEco’s Le Max2 that boasts the company’s proprietary and world’s first Continual Digital Lossless Audio (CDLA) technology, which LeEco says enables users to experience digital lossless audio.
What gives Le Max2 a clear edge as compared to Samsung’s Galaxy S7 and iPhone 6s Plus are its superlative specs, one of them being its pioneering CDLA technology. In its second generation Superphone, LeEco has ditched the 3.5mm audio jack, and has instead opted for a USB Type-C port. The new CDLA music standard is all set to redefine the audio experience in smartphones with its breakthrough technology and intelligence.
As competition surges in the smartphone industry, it becomes imperative for phone manufacturers to offer a distinct benefit proposition to users, but minus the hefty premiums that are usually attached to such unique features. Keeping this in mind, players like LeEco have taken impressive steps to ensure that their second generation Superphone Le Max2 that offers users an unmatched audio experience.
An apple-to-apple comparison also shows that Le Max2 wins hands down when it comes to its display and camera quality and storage capacity, in addition to flaunting the Type-C port. Le Max2 also sports a powerful 21-megapixel rear and 8-megapixel front camera, supports PDAF, optical image stabilization (OIS) and has 4K video recording capabilities, way ahead of its peers
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
