Brands
LeEco partners with HCL Care Services to deliver superior services
MUMBAI: LeEco, a global internet and technology, today announced a strategic alliance with HCL Care Services, a division of HCL Services Ltd., to deliver superior after-sales service experience to its customers. HCL Services is a wholly owned subsidiary of HCL Infosystems Ltd. (India’s premier IT Services and Distribution Company). HCL Care Services will provide one-stop solution for all service requirements to LeEco customers through existing 265 ‘HCL Touch’ centres in more than 240 cities across the country. Customer Services for LeEco phones have already been activated in the 265 HCL Touch multi-brand centres for walk-in-centre support for customers and Supply Chain Support.
Speaking on the strategic partnership, P. Seshachalam, Head-Operations and Vice President, HCL Care Services, said, “We are delighted to tie-up with LeEco, one of the fastest selling Super-phones in India, for providing superior after-sales support for their leading-edge phones. We are confident our state-of-the-art HCL Touch centres will enable LeEco to cater to the Indian markets more effectively and efficiently. This initiative is in line with our constant endeavour to deliver service excellence and be a preferred partner for leading Indian and international brands.”
Atul Jain, COO, LeEco India commented, “As a leading Superphone brand in India, we believe that the real test of brand loyalty is the after-sales service that a customer can rely on. In this context, we are happy to partner with HCL Services to cater to the needs of our consumers in a truly professional and timely manner. We have a total of 555 service centres out of which HCL will provide service in 265 centres. We are confident that an eminent and trusted entity like HCL Services will fully support us in serving LeEco’s users in the best possible manner.”
HCL Care Services has a network of more than 300 service centres across 250 cities in India, and serves more than 3 million consumers in a year. It is also the most preferred partner of OEMs with maximum numbers of Exclusive Service Centres. Through its specialized retail outlets ‘Touch’, HCL Care Services provides end-to-end solutions to customers, including Contact centers, Walk-in centres, On-site support, Supply-chain operations, Repair factory services and After-sales value added services.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
