Ad Campaigns
Lee Cooper launches summer campaign ‘Life Is Out There’
Mumbai: Lee Cooper, a fashion brand, has launched its summer campaign for 2023, with the theme “Life Is Out There”. To promote the campaign, Lee Cooper has launched a series of digital and social media activities, including a video campaign, influencer collaborations, and a hashtag campaign #LifeIsOutThere.
The campaign encourages people to step out of their comfort zones, embrace new experiences, and live their lives to the fullest. The film captures the essence perfectly as it shows a group of friends on a road trip in a yellow vintage Microbus. The treatment of the video brings alive the core theme of ‘Life Is Out There’ effectively. The carefree yet smooth vibe grows on the viewer. The wanderlust is reflected through their journey as they head to a variety of outdoors like beach, forest & lake side; basically highlighting the theme of the campaign “Life Is Out There”.
The “Life Is Out There” campaign features a range of stylish and comfortable summer wear, including denim shorts, printed t-shirts, and breathable dresses, all designed to help people stay cool and stylish in the summer heat. The collection is available online and in Lee Cooper stores and Ajio.
The brand is also planning to host a series of Airport activities in collaboration with Vistara and Indigo, summer events, including campaigning activities, beach parties, and outdoor concerts, in select cities pan India.
Makani Creatives executive creative director copy – Anant Medepalli said ” Lee Cooper was the go to denim brand for rockstars. Rebellion and experimentation are woven into the brand. We have given rebellion a fresh spin. With a vibrant campaign and film that exude energy. There are no directions in life. As the song goes, live for the flow and your heart shows the way. Life’s out there. It’s about exploring new places. It’s also about leaving your comfort zone and embracing all that life offers”
Makani Creatives servicing head Neville Suraliwal said, “The campaign believes that life is all about taking risks, trying new things, and living in the moment. Our Summer Campaign, ‘Life Is Out There’, is all about inspiring people to do just that. Whether you’re exploring a new city, hitting the beach, or just hanging out with friends, we want you to feel confident and stylish in your Lee Cooper gear and enjoy all moments of because #LifeIsOutThere”
Reliance Retail head of marketing, fashion & lifestyle Jayesh Sali said, “We want to inspire people to embrace the spirit of adventure and explore all the exciting things the world has to offer. This Film also talks about how a group of friends are going on a road trip, hitting the beach, or just enjoying a day out with friends, we want to help you look and feel your best.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
