Brands
Lectrix EV launches limited edition LXS Moonshine
Mumbai: Lectrix EV is launching a special-edition EV Scooter to commemorate the landmark moment in India’s space ambitions. Lectrix will make limited units of the special edition scooter.
Lectrix Moonshine sports a golden emblem – two arrows facing the sky to connote India’s emerging space age. This ‘space age’ symbol is in fact a modification of Lectrix’s brand logo.
The countdown to the Moonshine launch was timed to the launch of Chandrayaan 3. When Vikram landed on the moon, the same moment Lectrix Moonshine was unveiled. The campaign invited people to post their aspirations on Instagram – asking people “What’s Your Moon?”. Once a fan writes his or her goal or ambition, the post “takes off” and soon it lands on a virtual moon on the site www.whatsyourmoon.lectrixev.com
Speaking about this special edition launch, Lectrix EV MD & CEO K. Vijaya Kumar said, “For today’s Indian Gen Z, sky is the limit. Or is it? They aim for the moon! The Indian moon mission shows how far you can go when you have the ambition and the right technology to take you there. At Lectrix, we want to encourage our consumer in setting and reaching their own personal goals. I am really excited about Moonshine. To do this we had strong belief in the new era of India’s space age. This is for everyone to remember and cherish.”
“This is not just one more social post as a part of moment marketing. It is walking the talk to allow customers to celebrate this landmark moment by actually offering a product that people can be proud to own. So, we designed a special look for the LXS Moonshine including a special badge. Riding the LXS Moonshine is like wearing a badge of pride,” said EFGH Brand Innovations founder and creative chairman Emmanuel Upputuru.
Brands
Pranav Kunkalienkar joins JioStar as associate director – corporate communications
Former Rajasthan Royals and Disney Star communications leader to steer JioStar’s brand narrative and media relations
MUMBAI: Pranav Kunkalienkar has been appointed as associate director – corporate communications at JioStar, strengthening the media company’s communications leadership as India’s entertainment and sports landscape continues to evolve.
In his new role, Kunkalienkar will lead corporate communications initiatives for JioStar, focusing on shaping the company’s brand narrative, managing media relations and driving strategic communications across its entertainment and sports ecosystem.
His appointment comes at a time when media companies are placing greater emphasis on strong storytelling and clear communication to engage audiences, partners and industry stakeholders in an increasingly competitive market.
Kunkalienkar joins JioStar after serving as manager – corporate communications and PR at Rajasthan Royals, where he led public relations and communication efforts for the IPL franchise.
Before that, he spent over three years at Disney Star as assistant manager – corporate communications for sports, supporting communications strategy around the broadcaster’s sports portfolio.
Earlier in his career, he worked at MSLGROUP as a senior account executive, handling communications mandates for multiple brands. He also held roles at Kooh Sports Private Limited as a marketing intern and at Rendezvous Sports World Pvt Ltd in marketing and business development.
Kunkalienkar began his professional journey as a business development consultant at Universal Hunt, where he worked on identifying and developing new business opportunities and partnerships.
With experience spanning sports, media and communications agencies, Kunkalienkar brings a well-rounded perspective to his new role as JioStar continues to strengthen its voice in India’s rapidly expanding entertainment and sports industry.
