MAM
“Leaked WhatsApp chat” gives a sneak-peek into Zomato’s birthday celebrations
MUMBAI: Known for its witty marketing campaigns, the food delivery app Zomato has once again sent social media into a tizzy, choosing an innovative way to give a sneak peek into the company’s birthday month celebrations.
The Gurgaon-based food-delivery company turns 13 this month and has made big plans to celebrate its anniversary on 10 July. As part of its marketing outreach, the brand shared a screenshot of a purported “leaked WhatsApp chat”, that reveals conversations between its CEO and various departments, wherein they discuss their ideas to celebrate Zomato’s Birthday Month.
The chat is a satirical take on the brainstorming sessions between the finance, marketing, and other departments with the company’s boss. The screenshot shared by Zomato shows the CEO initiating the discussion around the celebration with inputs from various teams. It depicts quite simply and hilariously how each department suggests a plan which doesn’t have a collateral effect on it, while also trying to thwart any suggestion which could potentially involve any risks for it or backfire on it later.
While the marketing team merrily pitches a ‘ten-day holiday’ plan, the Boss puts in a timely reminder that it’s supposed to be a celebration ‘with the customers’. The growth team then generously comes up with a ‘BIG Discount’ idea to which the Finance team cautiously adds that it’ would be a good idea to have a discount ‘on the birthday’ only. But as the proposed discount gets bigger and gets extended to more number of days the finance team is no longer amused, till finally its unanimously decided to have an offer of “60 per cent OFF for the entire July ”. The chat ends with the finance team exiting the chat, declaring its disapproval.
The screenshot of the quirky chat was shared by Zomato as a mailer to its customers as well as on the app’s social media handles across platforms. On LinkedIn, the post sparked a light-hearted banter between the company’s chief executive officer Deepinder Goyal, and its chief financial officer Akshant Goyal.
This isn’t the first time that the Food delivery app has used this idea to draw users’ attention and start social media chatter. At the start of the year, Zomato had come up with a similar ‘leaked WhatsApp chat’ mailer, that ‘revealed’ conversations around ‘New year resolutions’ with the boss. The group chat, while fun to read, even managed to drive across the message that the delivery app is on point & prompt with its orders and deliveries.
Now with its latest ‘leak’ revealing a “60 per cent discount”, the brand looks set to win more than just eyeballs for the month of July!
MAM
Karnataka clears Rs 4,824 crore investment projects across 13 districts
37 new industries approved, projects expected to create 14,525 jobs.
MUMBAI: If investment is the fuel of economic growth, Karnataka has just stepped on the accelerator. The Government of Karnataka has approved industrial projects worth Rs 4,824.31 crore, a move expected to generate 14,525 new employment opportunities across the state, according to a report by Press Trust of India. The approvals were granted during the 158th meeting of the Karnataka State Level Single Window Approval Committee, chaired by state industries authorities.
Karnataka industries minister M B Patil said the committee cleared 37 new industrial proposals and two additional investment projects spread across 13 districts, including Vijayapura, Bagalkote, Chitradurga, Kolar and Ramanagara.
The projects span a wide range of sectors such as information technology infrastructure, sugar manufacturing, technical textiles, compressed biogas, aerospace, jewellery manufacturing, electronics, software services and hospitality, including five star hotel development.
Patil said the diverse mix of industries reflects Karnataka’s strategy of attracting investments across both traditional manufacturing sectors and emerging technology driven industries.
Of the total proposals cleared, 22 projects fall under the large and medium industry category, each involving investments of more than Rs 50 crore.
Together, these projects account for Rs 3,908.68 crore in investment and are expected to create approximately 12,475 jobs.
Another 15 projects are classified as new industrial ventures with investments ranging between Rs 15 crore and Rs 50 crore. These projects collectively represent Rs 350.60 crore in investment and are expected to generate around 1,750 jobs.
In addition, the committee approved two further projects worth Rs 565.03 crore, which are expected to create about 300 employment opportunities.
Among the notable proposals cleared by the committee is a major information technology infrastructure development project by Bagmane Constructions Private Limited with an investment of Rs 494.65 crore.
Another significant project involves Karnataka Bangaru Sugars Pvt Ltd, which received approval to establish a sugar manufacturing facility worth Rs 443.50 crore.
In the textiles sector, Kleine Pax Ltd secured approval to set up a technical textiles manufacturing unit involving an investment of Rs 376 crore.
The hospitality sector also saw a major proposal, with Trishul Buildtech and Infrastructure Pvt Ltd receiving approval to develop a five star hotel project worth Rs 300 crore.
Meanwhile, the state also cleared a compressed biogas production facility by Troult Grass Pvt Ltd involving an investment of Rs 257.77 crore in Mudhol.
In the electric mobility segment, Tsuyo Manufacturing Pvt Ltd has been approved to set up a motor and controller manufacturing facility for electric vehicles, with an investment of Rs 250 crore.
Officials said the distribution of projects across multiple districts is expected to strengthen regional industrial development and expand employment opportunities beyond the state’s established technology hubs.
With the approvals spanning sectors from traditional manufacturing to next generation technologies, Karnataka aims to reinforce its position as one of India’s leading investment destinations while supporting job creation across diverse industries.
