MAM
Leading From Behind Summit by Jombay Sets the Tone for Young Leaders for 2019
MUMBAI: Jombay’s annual “Leading from Behind” summit on January 30,2019 at The Lalit, Mumbai set the tone for the HR fraternity and leadership in top Indian companies of the year. The Summit was glorified with the presence of eclectic and quintessential thought leaders, innovators, corporate leaders, and HR leaders.
The event witnessed fireside panel discussions with speakers and leading figures such as Ms. Tara Kaushal, Mr. Abhilash Tomy, Ms. Sindhutai Sapkal, Mr. Rizwan Tayabali, Mr. Anuj Gosalia, Mr. Harssh Poddar, Mr. Mukund Rajan, Dr. Binish Desai, Dr. Sanjay Podder, Ms. Ashwini Deshpande, Mr. Uday Deshpande, Ms. Mini Menon, Ms. Kalyani Khona, Ms. Nirali Kartik, Major D.P. Singh, and Dr. Jagannath Dixit.
Each speaker shared their own unique experiences and journeys with the gathering and a rapid fireside discussion on leadership themes namely Leadership Has Gender, Because Every Brand Has a Story, Being Human in a Digital World, The Art of Being Independently Together, Difficult Roads Lead to Beautiful Destinations, From Ashes of Conflict Emerge Ideas, and Excuses Don’t Get Results took place during the conclave with Leadership is a Journey and Leading from Behind as the master themes.
In association with BSI (British Standards Institue) as the audit partners, Best 50 Companies were Awarded with the PCI (People Capital Index Awards). To make sure that BSI was able to gather unbiased data, they drove the anonymous PCI survey on social media (Facebook, Linked In, Twitter & on Job Portals). Post that, companies that had more than 30 mid-managers vouching for them were shortlisted.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
