Brands
Le 1s Eco sale to boom with Flipkart’s Big Shopping Days
MUMBAI: LeEco, the multinational internet ecosystem conglomerate announces that the highly popular Le 1s Eco will be on open sale during the Big Shopping Days of Flipkart on 25, 26 and 27 May, 2016 with very attractive offers.
During this period, the company is looking to present appealing offers on the Le1s Eco, which will be one of the best in the industry.
The consumers who buys a Le 1s Eco during this time will be offered the following –
1. LeEco Earphone worth Rs. 1300/- on every purchase
2. Additional 10% Cash Back on Citi Debit and Credit Cards
3. Additional Rs. 2000/- on exchange of the old phone.
4. Free Back Cover on every purchase
5. Le Eco Membership worth Rs. 4900/-
Commenting on the announcement, LeEco India COO smart electronics business Atul Jain said, “We are humbled and overwhelmed with the kind of responses we are getting from our users. This announcement of giving special offers is a way of expressing our gratitude to our loyal users”.
LeEco has recently launched its first Made for India Le 1s Eco Superphone that comes bundled with one year Supertainment program membership. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships. It also made an unprecedented record of selling more than 5 lakh units of its Superphones within just 100 days after it officially entered into India.
At a compelling price of Rs. 9,999, Le1 1s Eco is the first device to showcase the integrated content one-stop experience coupled with breakthrough technology that will disrupt boundaries and bring true value to users. It packs superlative specs with first of its kind Made for India Supertainment. All Le Superphones would be upgraded with an OTA, after which Supertainment program members would have access to excellent movies, music and TV channels.
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and Live. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of *3.5+ million songs, that will come live on Q3 of 2016.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
