Brands
Le 1s Eco sale to boom with Flipkart’s Big Shopping Days
MUMBAI: LeEco, the multinational internet ecosystem conglomerate announces that the highly popular Le 1s Eco will be on open sale during the Big Shopping Days of Flipkart on 25, 26 and 27 May, 2016 with very attractive offers.
During this period, the company is looking to present appealing offers on the Le1s Eco, which will be one of the best in the industry.
The consumers who buys a Le 1s Eco during this time will be offered the following –
1. LeEco Earphone worth Rs. 1300/- on every purchase
2. Additional 10% Cash Back on Citi Debit and Credit Cards
3. Additional Rs. 2000/- on exchange of the old phone.
4. Free Back Cover on every purchase
5. Le Eco Membership worth Rs. 4900/-
Commenting on the announcement, LeEco India COO smart electronics business Atul Jain said, “We are humbled and overwhelmed with the kind of responses we are getting from our users. This announcement of giving special offers is a way of expressing our gratitude to our loyal users”.
LeEco has recently launched its first Made for India Le 1s Eco Superphone that comes bundled with one year Supertainment program membership. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships. It also made an unprecedented record of selling more than 5 lakh units of its Superphones within just 100 days after it officially entered into India.
At a compelling price of Rs. 9,999, Le1 1s Eco is the first device to showcase the integrated content one-stop experience coupled with breakthrough technology that will disrupt boundaries and bring true value to users. It packs superlative specs with first of its kind Made for India Supertainment. All Le Superphones would be upgraded with an OTA, after which Supertainment program members would have access to excellent movies, music and TV channels.
LeEco’s unique content ecosystem brings alive the company’s partnerships with Eros Now and YuppTV, through its platforms – Levidi and Live. The third premium content under LeEco Membership Program will be LeMusic that will allow members to listen to their favorite songs from over a wide range of *3.5+ million songs, that will come live on Q3 of 2016.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
