MAM
Laxmi Diamond penetrates Delhi with Cygnus range
NEW DELHI: With the purchasing power of the average Indian on the rise, luxury good sellers are making a beeline for the country. The latest one is jewellery brand Cygnus which was launched by Laxmi Diamond Group.
The company claims to be the country’s second largest manufacturer and exporter of polished diamonds. Cygnus is a constellation of stars, which takes the shape of a swan. The collection was unveiled by Laxmi Diamond chairman Vasant Bhai Gajera and Miss India Nikita Anand.
An official release informs that the range, consisting of rings, pendants, earrings, bracelets, neckwear, bangles and designer wear, designed to appeal to Indian women, is sure to make a fashion statement.
To mark the launch, Laxmi Diamond Group organised a fashion show Reach out to the Stars which had models Anand, Mehr Basin, Indrani Das Gupta, Ayesha and Sampada displaying the range of jewellery.
Gajera said, ““Cygnus is the culmination of our 30 years experience in the diamond industry. Each piece of the Cygnus range is exquisitely crafted and designed to appeal to the contemporary Indian woman. What would also make this collection irresistible is the great value for money proposition of the brand.”
The release adds that the Cygnus brand of unique and authentically certified jewellery has been crafted in 18 karat gold and uses the finest diamonds, polished in state-of-the-art facilities.
The range, priced between Rs 1,000 and Rs 30, 000 will be originally marketed through lifestyle stores, traditional jewellers and exclusive franchise outlets.
Cygnus claims to offer a range for everyone – from new born babies to brides – and for every occasion. It primarily targets women in the age group of 18-30. The range also offers a variety of gift options that are hard to choose from.
Cygnus CEO Shekhar Wadke said, “We have endeavoured to present to the highly-spirited, energetic women of today a range of fine diamond jewellery that is a blend of style, design and functionality. In other words, it is a range suitable for all and every occasion.”
Brands
Apple bites back: the $599 MacBook Neo is the cheapest Mac ever made
The tech giant unveils a budget laptop that packs a punch — and a lot of cheek
CALIFORNIA: Apple has never been shy about charging a premium. So when Cupertino rolls out a MacBook at $599 (approx. Rs 55,000) , it’s worth sitting up straight.
The MacBook Neo, unveiled Tuesday, is Apple’s most affordable laptop to date — undercutting its own MacBook Air and taking a sharp swipe at the budget PC market in one fell swoop. It starts at $499 for students, which, for a machine with Apple silicon inside, is frankly a steal.
At the heart of the Neo is the A18 Pro chip — the same muscle that powers the latest iPhones. Apple claims it is up to 50 per cent faster for everyday tasks than a rival PC running Intel’s Core Ultra 5, and three times quicker on on-device AI workloads. Fanless and featherweight at 2.7 pounds, it runs silently and promises up to 16 hours of battery life. Try doing that on a Chromebook.
The 13-inch liquid retina display clocks in at 2408-by-1506 resolution with 500 nits of brightness and support for billion colours — sharper and brighter, Apple says, than most rivals in this price band. It comes dressed in four colours: blush, indigo, silver, and a zesty new citrus, with matching keyboard shades to boot.
Connectivity is modest — two USB-C ports, a headphone jack, Wi-Fi 6E, and Bluetooth 6 — but this is a budget machine, not a pro workstation. The 1080p FaceTime camera, dual mics with directional beamforming, and Spatial Audio speakers round out a package that punches well above its weight class.
Apple senior vice-president of hardware engineering John Ternus alled it “a laptop only Apple could create.” That’s the kind of line that makes rivals wince — because, annoyingly, he might be right.
The Neo runs macOS Tahoe, with Apple Intelligence baked in for AI writing tools, live translation, and the sort of on-device smarts that keep user data away from the cloud. It also boasts 60 per cent recycled content — the highest of any Apple product — for those who like their bargains with a side of conscience.
For $599, Apple isn’t just selling a laptop. It’s selling an argument — that good design and real performance needn’t cost the earth. The PC industry had better have a decent comeback ready.
