MAM
Law and Kenneth bags creative duties of McCain Foods
MUMBAI: Law and Kenneth has won the creative mandate of McCain Foods India.
The account will be serviced out of L&K’s Delhi office.
The agency won the account after a pitch that saw a participation of close to five agencies.
As the agency of record (AoR), L&K’s responsibility will be building awareness of the McCain brand in India apart from conceptulising the ads.
The incumbent agency on the business was Leo Burnett.
McCain Foods India GM marketing Gunjan Pandey said, “We wanted to partner with agency that has required innovative approach to tap into consumer insights in order to create deeper connections with consumers. She added “Law and Kenneth won the multi-agency pitch on the basis of their strong consumer insights and creative direction”.
Law and Kenneth Delhi Sanjeev Gauba – sr. vice president and branch head said, “We are very excited to come on board with McCain team. We look forward to help them in taking the brand to the next level.”
McCain Food is headquartered in Toronto and Canada. The brand has 50 plants in six continents and its products are marketed in more than 160 countries around the globe.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
