Brands
Lavie forays into functional fashion with Lavie Sport
MUMBAI: Lavie, a premium lifestyle brand launched in 2010, has established itself as one of India’s leading handbag brands. As the new decade begins, Lavie is set to create new benchmarks in functional fashion with the launch of Lavie Sport.
Aimed at the style-conscious millennial, Lavie Sport will feature a unisex catalogue of 102 everyday backpacks, duffels, and carryalls. Dynamically blending fashion with function, this new range is set to redefine the category and compliment any outfit, with a wide selection of colors and hues to choose from.
Bagzone Lifestyles chief operating officer Sandeep Goenka said, “Lavie has always been committed to crafting superior products and keeping our end customers at the heart of all our operations. With the growing popularity of the ‘athleisure’ segment, and an increased interest in living healthy and fashionable lifestyles, we felt this the perfect time to introduce Lavie Sport to the market.”
Lavie first established itself as one of India’s leading handbag brands with the launch of its inaugural collection in 2010. A stylish footwear collection under the brand name Fé Lavie was launched shortly thereafter. In the years since it has grown rapidly, and expanded into a wide array of segments. As the nation’s number one handbag brand, Lavie products are presently sold in 14 states across India.
Lavie Sport products are available on www.lavieworld.com, and authorised offline and online retailers such as Amazon, Myntra, and Flipkart.
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Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
