Brands
LAPP unveils “alive by LAPP” – A commitment to excellence, innovation & inclusion
Mumbai: In today’s dynamic industrial landscape, adaptability and innovation are crucial. LAPP stands as a beacon of transformation, unveiling its new brand identity and tagline, “alive by LAPP”. This initiative reflects the company’s evolution over the last 65 years from a cable manufacturer to an integral industry partner dedicated to bringing industries to life, providing customized solutions that drive innovation and success for its customers.
The legacy of innovation, spearheaded by Oskar Lapp’s invention of the first industrially manufactured colour-coded wires under the brand name ÖLFLEX in 1958, has propelled LAPP to become a pioneer in cable and connectivity technology. LAPP’s commitment to delivering customized solutions remains resolute. Developed by experts for experts, the company consistently provides tailor-made connection systems for projects across different segments. Beyond cable supply, LAPP is dedicated to designing optimized end-to-end solutions and providing high-quality standard products, that actively contribute to bringing industries to life.
“At the heart of LAPP’s mission is a powerful message: ‘bringing industries to life.’ This dedication positions LAPP as a global leader in connectivity technology, exemplified by its journey from a cable manufacturer to a preferred partner for connectivity solutions, a testament to the company’s unwavering commitment to excellence and innovation.”
LAPP recognizes cables as the silent heroes of the industry, the unseen lifelines that power vital processes. Their industrial solutions act as neural networks seamlessly connecting various production segments. From mobility solutions to the Industrial Internet of Things (IIoT) and predictive maintenance, LAPP’s connectivity breathes life into industries by ensuring the efficient flow of power and data.
LAPP CEO Matthias Lapp emphasised, “It’s all about our customers and their needs. They are the linchpin of everything we do. ‘Alive by LAPP’ is more than just a tagline. It accompanies us in every customer conversation, in the online shop or in corporate communication. LAPP is everywhere: countless applications, machines, and industries around the world run thanks to our connection solutions. In a world that depends on connections, ‘Alive by LAPP’ is a promise.”
Lapp India managing director Marc Jarrault adds, “The refreshed brand identity, with its vibrant blend of orange and purple, reflects a deeper commitment to the future. The orange, the foundation of our heritage, continues to symbolize the energetic spirit of innovation that has always driven us. The additional dash of purple signifies our focus on being a more inclusive and accessible brand, communicating with a broader audience, young and old, and empowering future generations to shape a more connected world. This new identity also reflects our dedication to fostering diversity within LAPP. Ultimately, orange and purple together represent the dynamic energy and collaborative spirit that LAPP brings to creating solutions that keep industries alive.”
The global influence of LAPP is evident, with its connection solutions playing a crucial role in numerous applications, machines, and industries across the world. At the core of LAPP’s portfolio are tailored connection systems crafted by a proficient team. LAPP’s specialists work diligently to create bespoke products and solutions, addressing the most challenging project needs and industry requirements.
Brands
Zomato film highlights bias faced by women delivery partners
International Women’s Day campaign shines light on everyday stereotypes
MUMBAI: A food delivery may arrive in minutes, but the journey behind it can still carry a few outdated assumptions. This International Women’s Day, Zomato has released a new brand film that shines a light on the subtle but familiar biases faced by women delivery partners during their daily shifts. The campaign nudges viewers to rethink a simple idea that still surprises many people: a delivery partner’s ability has nothing to do with gender.
Instead of focusing on training for delivery partners, the film flips the perspective and gently turns the mirror towards society. Through a series of everyday moments, from collecting orders at restaurants to arriving at a customer’s doorstep, women delivery partners encounter reactions that many recognise all too well. Curious glances, surprised expressions and questions that hint at disbelief follow them along the route.
In a playful cinematic twist, the delivery partners break the fourth wall to address these reactions directly, offering light-hearted responses that quietly challenge the stereotypes.
The campaign also reflects a broader shift in India’s gig economy. As of February 2026, Zomato has more than 3,500 monthly active women delivery partners who collectively deliver over five lakh orders every month.
Eternal chief sustainability officer anjalli ravi kumar said building an inclusive platform economy requires both opportunity and acceptance. She said that as more women step into roles across urban last-mile logistics, the ecosystem around them must evolve to ensure they can work with confidence and dignity.
She added that enabling women to participate safely and comfortably in such roles is essential if India is to move closer to the goal of 70 per cent female workforce participation by 2047 under the broader vision of Viksit Bharat 2047.
Alongside the campaign, Zomato has been strengthening safety measures for women delivery partners. The company offers a 24 by 7 SOS emergency support system available in more than 800 cities, connecting partners to ambulance services, police and an internal response team when needed.
Women delivery partners also have the option to avoid certain delivery locations between 7 pm and 5 am if they feel unsafe. In addition, city-specific WhatsApp support groups in the top seven cities help women partners communicate easily, raise concerns and seek peer support.
For deliveries to hotels, lodges or guest houses, women partners can complete the order at the reception instead of going up to individual rooms. The delivery partner app also allows them to flag difficult or unsafe areas as black zones. More than 300 such zones have already been identified and temporarily marked unserviceable.
Through the film and these initiatives, Zomato hopes to spark a broader conversation about inclusion in the gig economy, one delivery at a time.
