Event Agencies
Kyoorius reveals star jury for 2025 creative awards across key categories
MUMBAI: The Kyoorius Creative Awards 2025 is shaping up to be a celebration of unmatched creative excellence, as Kyoorius unveils its star-studded jury panel. Known for its transparent and rigorous judging, the awards continue to uphold integrity by assembling a diverse group of top creative minds from across India and abroad.
Kyoorius founder & CEO Rajesh Kejriwal said, “The Kyoorius Creative Awards have always stood for integrity and creative excellence. We take the time to get the jury right, ensuring an inclusive panel that truly represents the breadth of talent in the industry. With diverse perspectives coming together, we’re excited to see how this year’s jury upholds our commitment to recognising work that truly leaves its mark.”
The jury spans across disciplines, from integrated campaigns and branded content to film, digital craft, regional storytelling, health, and purpose-driven work.
Here’s a snapshot of the jury across categories,
Integrated, Commerce, Media, PR, B2B Industry stalwarts such as Prasoon Joshi (Mccann Worldgroup), Hephzibah Pathak (Ogilvy India), and Sandipan Bhattacharyya (Grey Worldwide India) join forces with names like Vikram Pandey (Leo India) and Theresa Ong (Meta).
Branded Content, Gaming, Direct, Experimental Global and homegrown talents including Paul Nagy (VML APAC), Jung A Kim (Innocean), Vasudha Misra (MullenLowe Lintas), and Pallavi Chakravarti (Fundamental) bring their unique storytelling lens.
Digital + Social + Tech, Digital Craft Creative tech minds like Rajdeepak Das (Publicis Groupe SA), Julie Jihyun Kang (Serviceplan Korea), and Pooja Ambulkar (Accenture GN Song) will evaluate work at the intersection of innovation and digital storytelling.
Film, Broadcast Visionaries like Kainaz Karmakar (Ogilvy India), Swati Bhattacharya (Godrej Creative Lab), and Adarsh Atal (Tilt Brand Solutions) join others to recognise excellence in visual storytelling.
Film Craft Renowned directors including Afshan Hussain Shaikh (Not Bad Films), Akanksha Seda (Good Morning Film), and Aakash Bhatia (LoudMouth) will honour the art behind the camera.
Press, Outdoor, Radio + Audio, Regional, Industry Craft Names like Surjo Dutt (Dentsu Creative India), Mayur Hola (Swiggy), and Suchitra Gahlot (FCB Ulka) add gravitas to this multifaceted category.
Health and Pharma Specialists like Praful Akali (Medulla Communications), Lyndon Louis (McCann Health India), and Juneston Mathana (Ogilvy) bring domain-specific insight.
Creativity for Good and Zee Equality Award Visionaries driving social impact, including Manish Bhatt (Scarecrow M&C Saatchi), Asha Kharga (Mahindra Group), and Rohan Mehta (FCB Kinnect), will lead this powerful category.
Judging begins on 24 April 2025, and the much-awaited Kyoorius Creative Awards Night will be held on 24 May 2025 at the Jio World Convention Centre, BKC, Mumbai.
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
