MAM
Kyoorius opens call for entries for 2015 Kyoorius Advertising & Digital Awards
MUMBAI: Entries to the 2015 Kyoorius Advertising & Digital Awards will open on 2 March 2015.
This year the Kyoorius Advertising & Digital Awards introduce a series of new categories that acknowledge emerging and under-recognised areas in advertising and digital communication. These include Branded Film Content & Entertainment, TV Cinema & Title Sequences, Show Programme Promotion, and Tactical Advertising for Press & Film. Recognizing the popularity of last year’s Design for Good category, Kyoorius has created Advertising for Good, to recognize campaigns and movements aimed at promoting social awareness. A complete list of categories and pricing is available at awards.kyoorius.com.
Kyoorius also revealed the jury for the 2015 Advertising & Digital Awards. These include a diverse mix of the top creative minds from international, regional and Indian agencies. Voting is always done in private, never by a show of hands, and unlike other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session in Mumbai which will be open to the public.
Advertising
Jury Foreman: Nils Leonard – Chairman & Chief Creative Officer, GREY London
Andy Greenaway – Executive Creative Director, SapientNitro APAC
Arun Iyer – National Creative Director, Lowe Lintas & Partners
Bobby Pawar – Director, Chief Creative Officer, Publicis South Asia
Joji Jacob – Group Executive Creative Director, DDB Group Singapore
Juhi Kalia – – Executive Creative Director, JWT Singapore
Malvika Mehra – National Creative Director & Executive Vice President, GREY India
Nik Studzinski – Executive Creative Director, Droga5
Rajiv Rao – National Creative Director, Ogilvy & Mather India
Digital
Jury Foreman: Andy Sandoz – Creative Partner, Havas Work Club / Deputy President of D&AD
Kunal Jeswani – Chief Executive Officer, Ogilvy & Mather India
Melanie Clancy – Creative Director, BBDO Proximity Singapore
Tim Doherty – Chief Creative Officer, Isobar China
Vassilios Alexiou – Creative Partner, DARE
Rajesh Kejriwal, Founder CEO of Kyoorius, commented: “The Kyoorius Awards recognize the wealth of talent that exists in the country. Last year we were overwhelmed by the support from the creative communications and digital industries. In 2014, the Kyoorius Awards received 2131 entries across all categories. This year, we hope to see a wider participation, with many more innovative and impactful campaigns and ideas from all sizes of agencies and all corners of the country. Show us what creativity can do!”
Key dates for Advertising & Digital Awards
Call for Entries open: 2 March 2015
Call for Entries close: 10 April 2015
Jury Session: 29 April – 2 May 2015 in Mumbai
Awards Night: 22 May 2015 at NSCI Stadium, Mumbai
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
