MAM
Kyoorius launches website, speaker lineup for MELT:2015
MUMBAI: Kyoorius has launched readytomelt.com, a dedicated website for its upcoming festival, MELT: 2015. The site boasts a full lineup of speakers from all over the world, spanning a variety of events throughout the two days.
MELT 2015 is a two-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD. Each day offers a variety of formats, including conferences, installations, seminars and workshops, which will take place simultaneously at Nehru Centre and DOME @ NSCI, SVP Stadium in Mumbai.
The first day of MELT:2015 on 21 May will feature HT Osmosis, a creative conference curated for advertising and creative professionals. Speakers include The Future Laboratory founder Chris Sanderson, 72andSunny lead creative Dylan Berg, The Social Brand founder Huib van Bockel and Creative Social founder Daniele Fiandaca.
Zee Mindspace, a day-long conference on 22 May, has been developed specifically for marketing and media professionals. Speakers include Havas Media head of strategy and innovation Tom Goodwin, Mashable chief strategy officer Adam Ostrow, WPP CEO Sir Martin Sorrell and Twitter SE Asia/India/MENA managing director Parminder Singh.
A series of workshops and seminars will be conducted across the two days on topics such as mobile marketing, digital strategy, brand experiences, branded content, prototyping ideas, sonic branding, youth marketing, and photography, by the likes of D&AD, The Partners, FITCH, Getty Images, Mindshare, Metalworks, Kinetic, Happy Finish, and more.
‘Future Tense’ is another series of seminars focusing on emerging trends and innovations in technology, media and digital. Topics to be explored will include wearable technology, digital storytelling, augmented reality, big data and social media.
Kyoorius founder CEO Rajesh Kejriwal said, “MELT has been conceptualized to help advertising, media, digital and marketing professionals learn – through lectures, discussions, case studies and workshops – how to marry their inherent skills and talent with emerging technologies.”
“Most importantly, MELT recognises that each of us is different. We have different tastes, needs, wants and skills. As a consequence, all of us may not be interested in the same speaker or the same demo or the same workshop. MELT will see multiple sessions in progress at the same time. Hopefully, one will always find something that both informs and stimulates,” he added.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
