AD Agencies
Kyoorius launches “Great Ideas Sold – Here, there everywhere”
MUMBAI: Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has taken another initiative to celebrate and honour outstanding creative work in the Indian visual communications sphere for both professionals and students.
The book “Great Ideas Sold – Here, there & everywhere” showcases the winning and nominated works of the Kyoorius Awards 2013. It also aims at acting as a reference and inspiration for the design industry and more importantly design buyers. It is divided into intriguing sections namely Design for: Identity, Packaging, Communications, Digital, Space, Books, Editorial, Photography and Craft (photography, calligraphy, illustration and typography)
Commenting on the initiative, Kyoorius founder and CEO Rajesh Kejriwal said, “Good Ideas Sold- Here. There. Everywhere.” is the culmination of our Kyoorius awards initiative by us to bring to the corporate spotlight the best design work that comes out of the country. Through this platform we hope to reward the finest talent in Indian design landscape and also inspire professionals by setting up a high benchmark of creativity.”
 |
|
Kyoorius founder & CEO Rajesh Kejriwal with student Saachi Mehta
|
The entries were judged by a panel of eminent jury members from across the globe including professionals like jury foreman – Simon Sankarrya, Elsie Nanji, Tania Singh Khosla, Jeremy Leslie, Gabor Schreier, and Ton Van Bragt. Kyoorius awards is the first design award in the country to be judged by a team of international jury members. While the truly neutral jury process was managed by D&AD’s jury manager – adhering to the strictest and highest guidelines.
The Black Elepahant (best of show) winners featured two of the most exciting projects – Dekho by Co. Design and the Temple Pavilion Installation by Abhin Design Studio.
The Blue Elephant winning agencies featured in the book include works by:
– O&M, New Delhi
– Leo Burnett Mumbai
– BBH India
– Alok Nanda & Company
– NH1 Design
– Umbrella Design
– DDB Mudra Group
AD Agencies
Microsoft shifts global media account from Dentsu to Publicis Groupe: Reports
Closed review ends decade-long tie-up; Xbox remit may remain with Dentsu
MUMBAI: Microsoft has reassigned its global media planning and buying business to Publicis Groupe, according to media reports, ending Dentsu’s long-standing stewardship of one of the advertising industry’s biggest accounts.
The move follows a closed review and marks a notable shake-up in the global media landscape. Dentsu, which managed the account through Carat, had held the mandate since 2014 and successfully defended it in a 2018 review.
While the broader business is shifting, Dentsu is expected to retain media responsibilities for Xbox, according to media reports, though the exact contours of that arrangement remain unclear. None of the parties involved have publicly outlined the transition timeline or the full structure of the handover.
The scale of the account underscores the significance of the change. Estimates from COMvergence, cited by Ad Age, peg Microsoft’s global media spend at roughly $700 million last year.
For Publicis Groupe, the win deepens an already expanding relationship with the tech giant. Earlier this year, Microsoft Advertising partnered with Publicis Media Exchange and Epsilon to integrate Epsilon’s data into its platform, aiming to sharpen targeting across search, native and display formats.
The decision reflects a broader industry shift, as large advertisers increasingly favour agency partners with strong first-party data capabilities, AI integration and platform-led solutions. Publicis Groupe has been leaning into this model, positioning its data assets and technology stack as a central differentiator.
For Dentsu, the loss is significant. Media remains a core pillar of its global business, and the development comes close on the heels of leadership changes, including the appointment of Takeshi Sano as global chief executive officer.
The shift also carries a touch of irony. Microsoft and Dentsu have worked closely beyond the client-agency relationship, including collaborations around AI tools such as Copilot to support media and creative workflows.
As the dust settles, the message is clear: in today’s data-driven, AI-powered media world, relationships may be long, but they are rarely permanent.
