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Kyoorius Designyatra successfully concludes its ninth edition
MUMBAI: Held over a period of three days (11 – 13 September), the ninth edition of Kyoorius Designyatra concluded on a thought-provoking and inspiring note. Over the three days, the conference was a hive of creativity that sparked new ideas amongst the best creative minds from across the globe. The 1520 delegates from 18 countries contributed to a diverse, eclectic atmosphere in Goa.
Kyoorius founder CEO Rajesh Kejriwal said, “It’s exciting to see almost nine months of planning come to fruition. This year we brought together a group of divergent thinkers to encourage cross-pollination between people from different countries and disciplines. No matter your background or professional experience, each delegate left Designyatra thoroughly inspired. At Kyoorius, we hope that delegates will go back looking at their work with fresh eyes and take more chances to step out of their comfort zone.”
The day kickstarted with Moving Brands CEO Mat Heinl speaking on creativity in a moving world and the need for brands to . Todd Rovak talked about Fahrenheit 212’s ideology of combining money and magic to create transformational growth and innovation for their clients. Hakuhodo’s Morihiko Hasebe emphasised that agencies need to evolve and explore possibilities beyond advertising. Chermayeff & Geismar & Haviv co-founder Ivan Chermayeff, offered the audience insights into some of his iconic, timeless identities, many of which are still in use; he ended his talk advising young designers to make things which are simple, memorable and appropriate. Holly Hall highlighted D&AD’s educational programmes, funded by its widely celebrated and extremely selective awards programme and the importance of giving back to the international creative community. For Ajaz Ahmed of AKQA, more than technology, imagination is the most powerful thing in the world. Liam Paton and Nathan Prince of Silent Studios wowed audiences, merging motion and sound to create immersive experiences for a number of brands.
Interactions at Kyoorius Designyatra were not limited to the stage but also occurred during smaller, intimate breakout sessions, allowing for more in-depth knowledge sharing in an informal environment. Over the three days, hands-on sessions were conducted by professional experts, including one on law and intellectual property for designers by Kushagra Shah, a participative workshop on creative ways to ideate by Hyper Island’s Maria Eriksson. Students and young designers also had the opportunity to show their portfolios and gain insights from the who’s who of the industry.
The Kyoorius Designyatra was also pledged to be a carbon neutral event, partnering with Greening Advertising and Media Entertainment to calculate and offset its carbon footprint.
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Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
