MAM
Kyoorius allows open jury for Kyoorius Creative Awards
MUMBAI: After two successful years, The Kyoorius Advertising and Digital Awards, which has been rebranded to Kyoorius Creative Awards in association with D&AD starting this year, has received a total of 1863 entries across the advertising, digital and media categories.
Figures shared by the company show that there is a jump of over 31 per cent from last year’s total of 1419 entries, while the number of participating agencies and corporates jumped 28 percent to 323 this year.
Moreover, organising body Kyoorius, the not for profit initiative by Transasia Fine Papers, has introduced Media Awards as part of the creative awards to highlight the innovation done across media in the country.
“I must compliment the Kyoorius team for keeping the media judging criteria in the similar space as the creatives, which makes the three criterias very sharp and clear,” said Media Jury member and Vizeum India MD Shripad Kulkarni, when attending one of the jury sessions which spanned between 4 to 7 May 2016. Jury members are expected to review, discuss and select the best of the best over the four-day jury session post which the organisers have also made arrangements for an open jury for the whole industry to come, review and discuss the entries.
While the growing number of participants and the inclusion of media as part of the creative award is a welcome move by the organising body, several within the jury feel that it will take a while for the industry to understand what the criteria for entering the awards is.
“Because it is the first year, I think the criteria has not been well understood by the participants. This entire space of creative media awards is very distinct, and therefore participants will need time to differentiate from the other awards they are used to entering. Rather than volume, it needs innovation and sharp focus. I guess next year we will see a dramatic shift in the type of entries,” Kulkarni added.
When asked if it made the job of the jury harder, Kulkarni added, “It definitely made it more tedious, but that is fine as all we had to do was to put more effort into understanding the entries.”
CEO Stephen Li who is also part of the media jury, candidly stated that he expected the quality to be higher. “There have been two or three interesting campaigns in the media jury entries we have seen so far, but there has been nothing that has jumped out and wowed us.” His word of caution for those who attempt to submit work on sensitive issues like women’s right, poverty and other social causes is to work harder on them and do the due justice to the subject. “As much as such topics pose one with opportunities, there is also a responsibility to do more compelling work,” Li pointed out.
The Kyoorius Creative Awards show will be held on 3 June, 2016 at The Dome (SVP Stadium), NSCI in Mumbai. The awards will be presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.
The full list of Media, Advertising and Digital jury are as follows:
Apart from Media Awards:
Jury Foreman: Mike Florence, Head of Planning, PHD Media
Steven Kalifowitz, Senior Manager, Brand Strategy, Twitter, APAC
Kartik Sharma, Managing Director, Maxus
Stephen Li, CEO, OMD
Swati Bhattacharya, CCO, FCB Ulka
Pat Law, Founder, Goodstuphx
Shripad Kulkarni, Managing Director, India, Vizeum (A Dentsu Aegis Network Company)
Digital Awards:
Jury Foreman: Ralph Barnett, National Creative Director, SapientNitro
Corey Cruz, Head of Creatives, Digitas LBi
Gary Steele, Executive Creative Director, TBWA
Karl Gomes, Chief Fanatic, Fanatics
Shormistha Mukherjee, Co-Founder & Director, Flying Cursor Interactive
Gauri Joshi, Unit Creative Director (Digital), Lowe Lintas
Debashish Ghosh, CEO Zee Digital and Director at India Web Portal
Advertising Awards:
Jury Foreman: Mr. R. Balki, Group Chairman, Mullen Lowe Lintas Group
Agnello Dias, Co-Founder, Taproot
Nima Namchu, Chief Creative Officer, Havas Worldwide
Tista Sen, National Creative Director, J. Walter Thompson
Ajay Gahlaut, Executive Creative Director, Ogilvy
Scott McClelland, Executive Creative Director Asia-Pacific, Bartle Bogle Hegarty (BBH)
Daniel Comar, Regional Executive Creative Director, Geometry Global
Scott Dungate, Creative Director, Wieden+Kennedy (W&K)
Marco Bezerra, Executive Creative Director, J. Walter Thompsons Dubai
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
