MAM
Kwality Wall’s launches Golden Spoon, giving family dessert time a sweet twist
MUMBAI: Kwality Wall’s just gave the dessert aisle a shiny new scoop. On 4 April, the ice cream giant dropped a brand-new in-home dessert range called Golden Spoon—a name that’s all about indulging in family time with a spoonful of joy and a dollop of drama.
From two in one flavour mashups to a mithai-inspired showstopper, this isn’t your typical vanilla affair. With Indian households craving novelty and accessibility, Kwality Wall’s aims to scoop up a bigger slice of the frozen dessert market through this delightfully democratic offering.
Leading the line-up is Mithai Magic, a one-of-a-kind modern take on Indian sweets, complete with boondi (yes, you read that right). Rounding out the collection are the always-in-style Vanilla, and double-whammy combos like two in one Chocolate Vanilla and two in one Mango Vanilla—all served up in cosy family-size packs.
To top it all, Hindi cinema’s eternal charmer Kajol fronts the campaign with her signature flair. In the TVC, she’s mid-rant with her family until Golden Spoon enters the scene and shuts her up—literally. One spoon and she’s so stunned by the flavour, all she can do is savour.
“I personally love the Mithai Magic and the all-time classic two in one packs. This campaign captures the excitement I had when I tried Golden Spoon for the first time,” said Kajol.
“Our new brand Golden Spoon aims to nurture togetherness among Indian families and friends… With such new and exciting flavours, we hope to accelerate our journey of spreading happiness to everyone,” added HUL head of ice cream business Toloy Tanridagli.
DDB Mudra CCO Rahul Mathew who helped churn out the campaign, added, “Working with Kajol… inspired us to create a campaign that is both visually stunning and emotionally resonant.”
The launch is backed by a full-blown summer offensive-TV, influencer firepower, social content, and more—to ensure Golden Spoon isn’t just dessert; it’s dinner table drama.
Watch the film: New Kwality Wall’s Golden Spoon
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
