Brands
Kwality launches breakfast cereals
MUMBAI: Kwality, from the house of Pagariya Food Product Pvt Ltd, recently announced its wide range of healthy cereals. A unique combination of whole grain and multigrain, the range of cereals offers a variety of breakfast choices for all Indian families.
The adult range has corn flakes, corn flakes almond honey, corn flakes honey, corn flakes strawberry. Under the health range, they have ragi flakes, muesli crunchy, muesli mixed fruit, muesli fruit n nuts, oats and wheat porridge. Each of these is a combination of various grains like wheat, ragi and oats that come in unique flavours and has been specially created keeping in mind the Indian palate.
Pagariya Food Pvt Ltd managing director Naresh Pagariya said, “We are extremely thrilled to announce our newly packaged cereals which are in line with our vision to introduce products that are rooted in our philosophy of nutrition, wellness, convenience and health. We believe that the consumer’s need for breakfast choices in India is growing exponentially and our range of products is uniquely placed to satisfy this need.”
The new cereals are available at all big supermarkets such as Big Bazaar, D-Mart, Metro, More, Spar and various other brick and mortar stores. Additionally, they are also available at leading online stores like Amazon, BigBasket and Flipkart.
Today the size of breakfast cereals in India is Rs 2500 crore and growing at a CAGR of 27-28 per cent. By 2020, the turnover will touch Rs 4000 crore. The company is aiming to grow by over 100 per cent in the next few years and become one of the top five breakfast cereal companies in India.
The company is aggressively focusing its operational and marketing strategies to capture new markets across India and reach Rs 100 crore mark by 2020 from the current Rs 40 crore. By introducing smaller packs of Rs 5 and Rs 10, the company is ensuring that people in tier 2, tier 3 and rural Indian cities also can now have nutritious and tasty breakfast cereals.
Brands
Aviva India appoints Harshit Agrawal as head of marketing
Former Clix Capital marketing head to steer brand strategy and growth
MUMBAI: Aviva India has appointed Harshit Agrawal as head of marketing, bringing on board a seasoned marketer with more than 15 years of experience across financial services, digital agencies and brand strategy.
Agrawal joins the life insurance company after a nearly five-year stint at Clix Capital, where he served as head of marketing. In that role, he led the company’s brand repositioning as an MSME-focused NBFC and oversaw a wide marketing mandate spanning brand strategy, PR, omni-channel platforms, social media, SEO and high-performance media.
During his tenure, Clix Capital saw a strong digital push, including a 200 per cent rise in annual website traffic and a significant reduction in customer acquisition costs. He also played a key role in the firm’s digital transformation initiatives, helping design digital journeys for its personal loan business.
Before Clix Capital, Agrawal was head of marketing at Muthoot Fincorp, where he managed integrated marketing campaigns across the Muthoot Pappachan Group’s financial and non-financial businesses. His work ranged from rolling out a nationwide CRM platform to managing ATL and BTL campaigns, brand ambassador-led advertising and large-scale sponsorships, including those linked to the IPL.
Earlier in his career, Agrawal worked with digital agencies including BC Web Wise and Dentsu Webchutney, where he handled digital strategy and online marketing campaigns for brands such as Hero MotoCorp, SanDisk and Bharti Airtel.
Alongside his corporate career, he also co-founded SRB Automotive, where he has been involved in running one of Central India’s long-standing fuel stations, focusing on customer data analytics and service excellence.
Commenting on the appointment, Aviva India MD and CEO Asit Rath said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities and strengthening our position as a future-ready organisation.”
Sharing his thoughts on the new role, Harshit Agrawal said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement and sustainable growth.”
Agrawal holds an executive management programme certification in sales and marketing leadership from the Indian Institute of Management Lucknow and is also a certified CFA. At Aviva India, he will lead the company’s marketing strategy and brand initiatives as it looks to deepen customer engagement in an increasingly competitive insurance market.
