Brands
Kurkure® inks partnership with Ching’s Secret for the ultimate snack fusion
MUMBAI: When two iconic brands join forces, you get a snack so bold and spicy, it might just ignite your taste buds!
Kurkure®, India’s favourite crunchy snack, has partnered with Ching’s Secret, the trailblazer of desi Chinese flavours, to launch the flavour we never knew we needed- ‘Schezwan Chutney Kurkure®’. This new variant fuses Kurkure®’s classic Masala Munch with the fiery zing of Ching’s Schezwan Chutney, creating a snack designed to revolutionise your chai breaks and binge sessions.
Indian-Chinese cuisine has a loyal fan base, much like Kurkure® and Ching’s Secret. This collaboration is a celebration of everything we love—chatpata masalas, spicy kicks, and an oh-so-addictive crunch. Whether you’re team Kurkure® or team Ching’s, this snack is sure to win your heart.
Available in Rs 5, Rs 10, and Rs 20 packs, it promises to bring big flavour without burning a hole in your pocket. Perfect for sharing, snacking solo, or adding a fiery twist to your Netflix binges.
PepsiCo India marketing director for Kurkure® & Doritos, Aastha Bhasin shared, “PepsiCo India is excited to partner with Tata Consumer Products’ Ching’s Secret for this milestone collaboration. Kurkure®️ has always led the way in introducing trendsetting innovations within the snacking category, and this partnership underscores our commitment to delivering flavours that truly connect with evolving consumer preferences. Together, this collaboration brings two well-loved brands to celebrate a snacking innovation that blends flavours enjoyed by consumers across India.”
Adding to the excitement, Tata Consumer Products president – packaged foods, Deepika Bhan said, “We are thrilled about this maverick collaboration between two iconic chatpata masaaledar brands – Ching’s and Kurkure®. Together, they bring to life a fusion that seamlessly blends the zesty notes of Ching’s Schezwan Chutney tadka with Kurkure’s signature masala profile. This collaboration is set to surprise and delight consumers, promising an unforgettable sensory adventure.”
The launch will roll out with a high-impact TVC, supported by a multimedia blitz across TV, digital, and print channels. Whether you’re scrolling Instagram or catching up on your favourite show, this fiery snack is bound to catch your eye. Because who doesn’t love a snack that screams bold and desi?
This collaboration is the stuff foodie dreams are made of, and with its addictive mix of flavours, it’s destined to become the snack of the season.
Grab a pack and let the flavours do the talking!
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
