MAM
Kundan Care launches three new Jolen products
BANGALORE: Kundan Care Products (KCP), the official licensees of Jolen Inc. USA, has launched three new beauty products – Cold Cr?me, Moisturizer and two variants of Hair Gel – in India. While the first two products treat the skin, the third takes care of hair.
KCP is licensed to sell Jolen products to Sri Lanka, Bangla Desh, Nepal, Pakistan, Indonesia, Malaysia, Thailand and Bhutan. According to KCP GM-marketing, R Bakshi, the company has received on order for one container load worth US$71,000/- from South Africa since it is cheaper to ship the product from India than the USA.
Pakistani actress, Meera, is the present brand ambassador for Jolen products in India. On the promotional front, KCP spends around Rs.1.5 to 2.0 million monthly towards product promotions, advertising in print media and ground events which include going from city to city and increasing awareness about their products. TV campaigns are some distance away, though Bakshi agrees that the electronic media generally gives immediate results. Most campaigns are handled in-house with some assistance from Delhi based Rashtrtiya and Delhi and Lucknow based Enhance.
KCP sources the ingredients from Jolen in the US and blends and packages the products in India. Until now, KCP had launched only the Jolen Cr?me Bleach and Complete Hair Removing Kit in India.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
