MAM
Kundan Care launches three new Jolen products
BANGALORE: Kundan Care Products (KCP), the official licensees of Jolen Inc. USA, has launched three new beauty products – Cold Cr?me, Moisturizer and two variants of Hair Gel – in India. While the first two products treat the skin, the third takes care of hair.
KCP is licensed to sell Jolen products to Sri Lanka, Bangla Desh, Nepal, Pakistan, Indonesia, Malaysia, Thailand and Bhutan. According to KCP GM-marketing, R Bakshi, the company has received on order for one container load worth US$71,000/- from South Africa since it is cheaper to ship the product from India than the USA.
Pakistani actress, Meera, is the present brand ambassador for Jolen products in India. On the promotional front, KCP spends around Rs.1.5 to 2.0 million monthly towards product promotions, advertising in print media and ground events which include going from city to city and increasing awareness about their products. TV campaigns are some distance away, though Bakshi agrees that the electronic media generally gives immediate results. Most campaigns are handled in-house with some assistance from Delhi based Rashtrtiya and Delhi and Lucknow based Enhance.
KCP sources the ingredients from Jolen in the US and blends and packages the products in India. Until now, KCP had launched only the Jolen Cr?me Bleach and Complete Hair Removing Kit in India.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
