MAM
Kumar Subramaniam quits Contract
MUMBAI: Contract Advertising executive vice president Kumar Subramaniam has decided to move on from the company where he worked for three years. He headed the Mumbai Advertising operations of the agency and looked after its digital division iContract.
Prior to Contract, Subramaniam worked at Ogilvy & Mather in various capacities like president at Brand David Communications, executive business director and vice president across the four stints he has had with the WPP agency.He also tried his hand at radio when he was with Radio city as a station head in Mumbai . Apart from this, he has worked with Mudra Communications (now part of The DDB Mudra Group) as account director.
He started his career with Leo Burnett in 1991 as an account director.
According to sources close to the development, Subramaniam is serving his notice period and his future plans are hitherto unknown. An announcement from him is expected some time next week.
This is the second exit from Contract Advertising as the agency‘s chairman Ravi Deshpande called it a day after a stint of 25 years.
MAM
Senjam Raj Sekhar takes the comms helm at Air India
Veteran communicator joins Tata Group airline after 5 years at Mobile Premier League.
MUMBAI: When the skies call for a fresh voice, Senjam Raj Sekhar is ready for takeoff. The seasoned communications leader has joined Air India Limited as global head of communications, stepping into a pivotal role as the Tata Group-owned flag carrier accelerates its transformation into a world-class global airline with an Indian heart.
Senjam brings a wealth of experience to the cockpit. Most recently, he spent five years as head of global communications at Mobile Premier League (MPL), steering the gaming platform’s voice through regulatory headwinds and fierce competition across six continents. His campaigns earned Platinum for Best PR Campaign at the 2023 SABRE South Asia Awards, multiple ET Kaleidoscope wins, and Fulcrum Masters of Technique Gold in 2023 and 2024. Under his leadership, MPL was named Asia Pacific Company of the Year (SABRE 2023) and South Asia Company of the Year (SABRE 2023), plus Corporate of the Year at ET Kaleidoscope in 2022 and 2023.
Before MPL, Senjam led corporate communications at Flipkart (2015–2018), where he launched Flipkart Stories, one of India’s pioneering owned-media platforms. Earlier stints include director & head of group corporate communications at Vedanta Resources (2011–2013), where he established the FTSE 100 company’s digital and social presence (ranking it sixth among FTSE 100 peers in 2012), and senior vice president at Bharti Enterprises (2005–2011), managing reputation across Bharti Airtel and its ventures in 20 countries.
He also headed communications for Samsung South West Asia (2004–2005), managed operations at Genesis Burson-Marsteller in North and East India (2002–2004), and served as account director at Weber Shandwick (1999–2002), handling high-profile accounts including McDonald’s during India’s beef crisis.
Senjam’s global sabbatical as a “Worldyatri” (2013–2015) saw him travel across 16 countries on four continents, fulfilling a lifelong dream.
Air India, under Tata stewardship, is in the midst of a massive revival fleet expansion, network growth and brand repositioning. Senjam’s appointment signals the airline’s intent to sharpen its storytelling as it competes on the world stage.
For a carrier with deep roots and high ambitions, Senjam Raj Sekhar is now the voice steering the narrative ready to turn heritage into headlines.
