MAM
Kristen Finney becomes Disney International’s EVP content curation
Mumbai: Media conglomerate Walt Disney has announced the appointment of Kristen Finney as Disney International executive VP content curation. Prior to this, she was executive VP distribution, content distribution strategy and development at Disney Media and Entertainment which operates Disney+.
Finney will manage the international content strategy across India, the Asia Pacific, Europe, the Middle East, Africa, Latin America and will be responsible for overseeing the creation of original programming for Disney+ and Star+, along with linear channels. She will report directly to International Content and Operations chairman Rebecca Campbell.
The division is a centralised hub for international content acquisition information, cross-regional licensing opportunities, content slates and pipelines.
Speaking on the elevation, Finney said, “I am excited to join the new international content and operations organisation and to have the opportunity to work closely with Rebecca and this team of internationally respected content creators. The regional teams in IC&O are building a truly impressive slate of engaging and entertaining content, and I look forward to driving strategic opportunities as we aggressively expand these local offerings around the globe.”
Campbell said, “Kristen has a proven track record of delivering successful content strategies. This expertise, combined with her skillful ability to build and lead innovative teams, makes her the perfect candidate for this important new role. Her extensive and diverse experience will make her a vital part of our IC&O leadership team.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
