Ad Campaigns
Kotak Mutual Fund launches ‘Sahi Samay Pe Sip Karo’ campaign
Mumbai: Kotak Mahindra Asset Management Company Ltd (“KMAMC” / “Kotak Mutual Fund”) has introduced its latest investor education and awareness initiative – “Sahi samay pe SIP karo“. The campaign highlights the relevance of regular and disciplined investing to help plan life goals. The campaign will be launched in six languages; Hindi, Marathi, Gujarati, Kannada, Tamil & Telugu.
The campaign unfolds through three captivating films that portray the common dilemma of procrastination experienced by individuals at different stages of life when it comes to planning for the dreams and aspirations of their loved ones. In a quirky manner, the films underscore the significance of steady investment through mutual funds, specifically using the power of Systematic Investment Plans (SIPs).
Kotak Mahindra Asset Management Co. Ltd. executive VP & head of digital business, marketing & analytics Kinjal Shah said, “We’ve observed that people of all age groups often tend to procrastinate when it comes to planning for their dreams. With this campaign, our primary aim is to enlighten investors about the tremendous potential of SIP as an effective means of investment, enabling them to systematically plan for their dreams.”
In order to connect with younger audiences, this campaign is launched across various digital and social media platforms too. The campaign urges them to embrace the power of SIP to help plan their goals.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
