MAM
Korra elevates Saket Vaidya as its CEO
Mumbai : Korra, a digital marketing agency, has elevated Saket Vaidya, a leader with a proven track record of driving business growth as chief operating officer (COO), to the position of chief executive officer (CEO). The announcement comes as the company gears up for its next level growth plans to expand in global markets.
Saket Vaidya joined Korra’s leadership team in January 2017 and has played a key role in the company’s strategic direction and success. His promotion to CEO reflects his strong leadership skills and ability to drive innovation in the digital marketing industry. In his role, Saket will focus on continuing to drive business growth, and expanding market presence. With his extensive experience, Saket aims to lead Korra into its next phase of growth and success.
Prior to Korra, Saket was associated with multiple businesses such as Webchutney and Indigo Consulting (a Leo Burnett company). Currently, his vision has established Korra as a leader in direct-to-consumer marketing. Vaidya’s leadership has been key to Korra’s successful evolution and consistent profitability.
“Saket has been crucial to Korra’s success. He has built strong relationships with big brands like Airtel, Airtel Payments Bank, Meta, Sebamed, and Vivo. He has also onboarded clients like Mama Earth and Bata, which have played a key part in punctuating our journey. This has helped us grow, especially after the challenges of the pandemic.” said Korra chairman and MD Kumar Rajesh Raman.
Commenting on his new role, Korra CEO Saket Vaidya shared, “At Korra, our focus is razor-sharp: to drive tangible business outcomes for our clients, not just deliver services. We’re committed to pushing the boundaries of creativity, fostering strategic partnerships, and deepening our client relationships. This isn’t just about growth – it’s about setting new industry standards and becoming an indispensable force in our clients’ success stories.”
As CEO, Saket envisions Korra as a global marketing organisation by 2025, unbounded by medium and expertise. This promotion aligns with Korra’s recent business transformation, which includes the establishment of a center of excellence (COE) and the onboarding of a new leadership team focused on revenue and operations, growth and partnerships, strategy and service excellence, and analytics and data sciences.
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33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
