MAM
Konica Minolta celebrates successful partnership with Singham Again
Mumbai: Konica Minolta, a global provider of imaging and printing technology, celebrates the success of its brand partnership with the blockbuster Singham Again. The collaboration effectively showcased how advanced technology and entertainment can create impactful marketing.
The partnership, which aligned with the campaign’s ‘We Power Your Growth’ message, highlighted Konica Minolta’s 150-year legacy and its forward-thinking approach, complementing the film’s narrative of excellence. The pre-release campaign sparked nationwide excitement through groundbreaking initiatives that captured attention and dominated social media.
The hashtag #IndiaPrintsOnKonicaMinolta became a digital sensation, immersing audiences in next-gen printing technology. Further engaging audiences, the campaign included a scavenger hunt with iconic Singham Universe backdrops, while a countdown campaign kept anticipation high until the film’s release.
Konica Minolta Business Solutions India MD Katsuhisa Asari stated, ” Our technology, like the titular character, is a symbol of reliability and extraordinary performance. By aligning with ‘Singham Again,’ we’ve demonstrated how Konica Minolta’s innovative solutions mirror the film’s themes of transformation and empowerment. This association provides us with an opportunity to commit to growth and innovation with a view to further securing our position as a trusted partner in this business journey.”
Head of marketing communications & brand management Mohit Kaval emphasised, “The phenomenal success of this partnership stems from our shared commitment to pushing boundaries and delivering excellence. Through this collaboration, we’ve created a unique narrative that resonates with both business leaders and technology enthusiasts. The ‘IndiaPrintsOnKonicaMinolta’ campaign, featuring Singham himself, has become a rallying cry for digital transformation in India’s printing industry. This initiative has not only elevated our brand presence but has also sparked meaningful conversations about the future of printing technology.”
Reliance Entertainment Studios CEO Sameer Chopra affirmed, “The synergy between Konica Minolta and ‘Singham Again’ demonstrates the power of strategic brand partnerships in creating lasting impact. This collaboration has set new standards in how brands can integrate with entertainment properties while maintaining authenticity. The overwhelming response from audiences and businesses alike proves that when technology meets storytelling, the results can be truly extraordinary. This partnership has created a blueprint for future brand collaborations in the entertainment industry.”
The campaign’s impact has been nothing short of phenomenal, generating astronomical social media engagement. The ongoing contest series is an endeavour in customer engagement and has begun a new phase for brand-entertainment collaborations in the technology sector.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
