MAM
Komli Media acquires Chennai-based ZestADZ
MUMBAI: Digital media technology platform, Komli Media, has acquired a Chennai-based mobile advertising platform – ZestADZ.
With this acquisition, Komli Media can offer a full suite of digital solutions to agencies, advertisers, and publishers, with solutions across display, video, search, social media and now mobile.
ZestADZ, founded in 2007 by Asif Ali, aims to help advertisers and agencies deliver targeted mobile advertising campaigns to drive brand awareness, generate traffic and leads, and increase purchase intent.
The company claims to currently deliver five billion mobile ad impressions globally each month. It also has an office in the United States.
According to an official communiqué, Komli Media acquired ZestADZ for its strong team and sophisticated mobile advertising and analytics platform across feature phones and smartphone platforms such as iPhone, Android, and Windows Mobile.
This is Komli’s fourth buyout in the past 13 months. In June 2010, Komli had acquired Australian website representation firm Post Click, while in October they took over Indoor Media, a UK-based online ethnic marketing company focused on the South Asian community. Last month, the company acquired Singapore-based digital media company, Aktiv Digital.
The mobile division of Komli Media, which includes ZestADZ, is run by Amit Bhartiya, VP, together with Ali who will head Mobile products.
Komli Media CEO Prashant Mehta said, “We’re thrilled to have the ZestADZ team as part of the Komli family and see a strong cultural fit between our two companies. Under Asif’s leadership, they have built a strong technology platform that complement’s Komli’s own real-time ad serving technology to make this a mutually rewarding partnership.”
ZestADZ CEO Asif Ali added, “We are looking to leverage Komli’s leadership position in the Asia Pacific region to accelerate the adoption of mobile advertising by leading agencies, advertisers, and publishers. We will continue to bring innovative products to the market. This combined with Komli’s brand, market penetration and experience will help us to advance our leadership position in the space.”
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
